Note: this post has been expanded to an HBR Single, Betterness: Economics for Humans. Get it from any book e-tailer or download it here.
From Business Models to “Betterness” Models
Note: this post has been expanded to an HBR Single, Betterness: Economics for Humans. Get it from any book e-tailer or download it here. I’d like to advance a hypothesis. Maybe, just maybe, business isn’t why companies exist anymore. Maybe 21st century companies are no longer just in business, but in “betterness.” Here’s what I […]
May 06, 2010