SMO is Where SEO is Going

The integration of SEO and Social Media Optimization (SMO) is undoubtedly the future of digital marketing. As social platforms like Facebook, Twitter, Instagram, YouTube, and TikTok continue to dominate the digital landscape, their influence on SEO strategies becomes increasingly critical. These platforms have shifted the power dynamics of the internet, emphasizing user-generated content and interactions.

This evolution mirrors a broader shift where consumers, rather than corporations, are becoming the primary shapers of online trends and content. Recognizing this change is crucial for any forward-thinking SEO strategy, highlighting the importance of engaging directly with users to leverage their influence in shaping the internet’s future.

What is SMO?

SMO, or Social Media Optimizing, is the newest and most sought after branch of SEO (Search Engine Optimization). It’s taking what was once all about writing, codes and web design, and expanding to include social networks, the media and the camera. In fact, by definition it’s using these additional tactics for the purpose of boosting visibility and traffic through social media, online communities and community websites.

How does SMO work?

There are many methods of social media optimization, but they generally break down into two types: on-page and off-page. Both work together in cooperation to build your network and stimulate traffic to your site. They combine to increase visibility, adapt and refresh your site’s style and voice, and build a greater fan base.

On-Page SMO

This technique, involves optimizing your own social media assets to improve engagement. This includes tactics like tweaking your profile information, posting regular, engaging content that resonates with your audience, and ensuring that sharing and interaction options are readily accessible. This also means maintaining a consistent aesthetic and voice across your platforms to strengthen brand identity.Some of the greatest and easiest methods are done on your website.

The goal of performing on-page SMO is first and foremost to create a greater “linkability” for your page, especially for the content. A great first step is blogging. When you connect your site with a personal or corporate blog, you immediately speak to a different circle. Blogging offers an informal space for you to inform, engage and discuss your company. The better the blog, the more traffic you’ll have.

Also important is adding content to your site that makes tagging and bookmarking easier, not only so a user can remember and return to your site, but also so that he or she can share your site with others. Social bookmarking websites like delicious.com have made sharing sites easy and popular.

Off-Page SMO

On the other hand, focuses on activities that occur outside of your own social media channels. This includes strategies such as participating in discussions and groups related to your industry, engaging with and responding to customers on different platforms, and encouraging influential figures in your industry to share or mention your content.

Additionally, it involves creating content that is easily shareable and engaging for not just your followers but also a broader audience.Working off-page is important also for boosting traffic and visibility. By sharing content with other social media sites you can expand your network and target audience beyond the search engines. The first step is to create shareable media like .pdfs, video files and audio files. Then, you can submit them not only to your site, but also to the media sites. Again, the better the content, the more traffic you will receive.

Two examples of social media sites are Twitter and Facebook.  While Twitter was originally just a way to keep in touch and update friends on what you’re doing, it’s now much more than that.  Businesses have begun using Twitter for company updates and information, as well as getting immediate feedback from customers and clients.  Twitter isn’t for posting ads; it’s for engaging and building your audience (i.e. potential customers).

Together, these methods not only enhance your network and drive traffic to your website but also adapt and refresh your site’s style and voice, helping to cultivate a larger and more engaged fan base. By effectively leveraging both on-page and off-page SMO, you can significantly increase the visibility of your brand and create meaningful connections with your audience, thereby contributing to a dynamic and sustainable online presence.

In Conclusion

Facebook, LinkedIn, and other social platforms are pivotal in broadening your network. Whether it’s forging new friendships, connecting with others in your niche, or establishing robust B2B relationships, incorporating these sites into your SMO strategy can significantly enhance your brand’s online presence. They help in creating backlinks, increasing awareness, gaining public exposure, and sparking interest in your brand.

As the digital landscape evolves, so does SEO. It has expanded beyond mere writing and coding to include blogging, video content, networks, and interactive conversations—crucial elements that resonate with and engage your target audience. In this era, the fusion of marketing, networking, and SEO into SMO is not just beneficial; it’s essential. As you navigate the ever-changing online environment, reflect on your current strategies: Are you effectively integrating SMO to meet the demands of today’s digital world? By embracing SMO, you’re not just following trends; you’re setting them, ensuring your digital footprint is both impactful and enduring.

Update on this article thanks to Lee Oden – 16 Rules For Social Media Optimization Revisited