That first mile—where an innovation moves from an idea into the market—is often plagued by failure. In fact, less than 1% of ideas launched inside organizations have any real impact on the bottom line.
The First Mile: A Launch Manual for Great Ideas
That first mile—where an innovation moves from an idea into the market—is often plagued by failure. In fact, less than 1% of ideas launched inside organizations have any real impact on the bottom line. The ideas aren’t the problem. It’s the process. In his new book, The First Mile: A Launch Manual for Getting Great […]
August 19, 2014