Given my intense focus on sales and marketing in recent blog posts, I thought it was time to hear directly from the field. I interviewed Adam Honig, CEO of Innoveer Solutions, a marketing consulting and CRM implementation company. My intent was to get insight on what companies are doing to optimize sales and marketing. Some excerpts:
From the Field: Wisdom on Improving Sales and Marketing
Given my intense focus on sales and marketing in recent blog posts, I thought it was time to hear directly from the field. I interviewed Adam Honig, CEO of Innoveer Solutions, a marketing consulting and CRM implementation company. My intent was to get insight on what companies are doing to optimize sales and marketing. Some […]
November 19, 2009
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New!
HBR Learning
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.