Benjamin Edelman (bedelman@hbs.edu) is an assistant professor at Harvard Business School in Boston. A shorter version of this piece, titled “How to Combat Online Ad Fraud,” appears in the December 2009 issue of Harvard Business Review.
The Dark Underbelly of Online Advertising
Benjamin Edelman (bedelman@hbs.edu) is an assistant professor at Harvard Business School in Boston. A shorter version of this piece, titled “How to Combat Online Ad Fraud,” appears in the December 2009 issue of Harvard Business Review. The internet is sold to advertisers as a highly measurable medium that is the most efficient way to target […]
November 17, 2009