Marketing to women by championing feminist ideals has never been more timely, or more popular. But it’s a dangerous proposition that businesses now and in the future need to treat very carefully.
When Not to Use Feminism to Sell Stuff to Women
What Under Armour knows that Chanel doesn’t.
October 01, 2014
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New!
HBR Learning
HBR Learning
Diversity, Inclusion, and Belonging Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Diversity, Inclusion, and Belonging. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to build a better, more just workplace.