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NOBOT	
  Inc.	
                                   January,	
  2011	
                               h"p://www.ad-­‐maker.net/	
h"p://www.facebook.com/pages/Nobot-­‐Inc/148174558553744	
                              h"p://twi"er.com/NobotInc
Social Networking
!""   #!!""   $!!""   %!!""   &!!""        '(!!!"" '(#!!"" '($!!""

        )*+,-"./.01-2/,"

        3,4+-"./.01-2/,"

          5-678//9"0:7;"

)*+,-"</8+17"=08:6;+87;:"

          >?"./.01-2/,"

          ?="./.01-2/,"

    3,4/,7:+-"./.01-2/,"

             @A/,7"0:7;"

            BC+D7;"0:7;"

5-678//9"0:7;"E+-"</8+17"

        F-.-,"./.01-2/,"
(MAU)	
                                      !""   #!$!!!$!!!"" %!$!!!$!!!"" &!$!!!$!!!"" '!$!!!$!!!"" (!$!!!$!!!"" )!$!!!$!!!"" *!$!!!$!!!"" +!$!!!$!!!"" ,!$!!!$!!!""
                  -./01.223450678"
                 98:;1.223450678"
      <3=8>"?@2AB;"C@D3:450678"
              9:@6E3:1.223450678"
               F8G8"H8:>450678"
               -8IJ"H@:2A450678"
                    F.=."<@/82"KK"
              <:38>L:3"M>23450678"
F.22.@68.:3"-./04N.7./82"-O@P@28/3"
             C3/"Q@P.3/04C280G>O"
         R3S3T323A"R2./U4C@V-8V"
       F.6AW@2/"X8;3>4F.6AW@2/"
    ?8VV0"YZL8:.L;4-:@TAQ/8:"
        -./0"@I"H@6A3:4C280A@;"
             5@@"H@:2A4[@PD@L"
                   C3/1.223450678"
         [3>/8L:86/"-./04C280G>O"
            -8:"<@T64-.3"X8;3>"
                M/"X.:24-:@TAQ/8:"
                     X8;3>4XQ]"
              5L;8"R2./U4C@V-8V"
                -:.63"-./049L6U.@"
                                                                                                                          1month
                    @1.223450678"                                                                                        95,000,000 users	
            F822"H@:2A4(!"-L^3>"
    _.67A@;>"@I"-8;32@/4_8^8;"
          ?8VV0"C3/>4-:@TAQ/8:"


                                                                                                                 Source : insidesocialgames.com etc..
x   	
-
-
- Facebook Wall
Display ads (PC)                          	
                                   Facebook               	

($"#
(!"#                                                               !"#$%&&'(#&)*

'$"#                                                                +",&&-*./0$1*
                                                                   2/#3&1&4*./0$1*
'!"#
                                                                   !&5*670$3"#89$*2$:/"*
&$"#                                                               ;&&<=$*./0$1*
                                &!!4#
&!"#                                                               >?@A*67#(*
                                &!%!#
%$"#                                                               BC37$3*D$0E&3'*
                                                                   ;=")*2$:/"*
%!"#
                                                                   $F"G*
 $"#                                                               H.ID*
 !"#                                                               ?0,$31*
       )*+,-.# /.*0+,1#   23#

       SNS        Display               US 2010Q3   Imp            	
         Ads           	
                                                          Source : comScore etc..
Veartul Goods	


                                                     	
 	
 	
 2011       21    (1,680                        	
                  (inside vurtual good report
Mobile Social Apps and Ads JP version
vs PC	
           	




   Computing Power
     	




                     Source : appannie.com
+*#$                                &'#$
                                                                  2011             1,000                    	
&+#$                                                   '!"

&*#$

"+#$                                                   &!"

"*#$

                      %"#$                             %!"
%+#$

%*#$
                                                       $!"
!+#$   !"#$
                                           )#$
!*#$
                             (#$                       #!"
 +#$          "#$

 *#$
        %**)$             %*!*$      %*!!$                 !"
                                                                $!!(" $!#!" $!##" $!#$" $!#%" $!#&" $!#'"
                    ,-$    ./0/1$
                                                                                                  	
Smartphone                                       	
                                                                                       Source : NOBOT estimated
10                        	
                                                                                                                                                                                                                                          Billion (           	
'#!$!!!""                                                                                                                                                                                                                                   %#"


'!!$!!!""

                                                                                                                                                                                                                                            %!"
&#!$!!!""



&!!$!!!""                                                                                                                                                                                                                                   $#"


%#!$!!!""
                                                                                                                                                                                                                                            $!"

%!!$!!!""


                                                                                                                                                                                                                                             #"
 #!$!!!""



      !""
                                                                                                                                                                                                                                             !"
                                     &!!()123"
                                                 &!!4)*56"



                                                                                     &!!4)*+6"
                                                                                                 &!!4)*+,"


                                                                                                                         &!!4)123"
                                                                                                                                     &!!4):;<"
                                                                                                                                                 &!%!)*56"



                                                                                                                                                                                     &!%!)*+6"


                                                                                                                                                                                                             &!%!)123"
                                                                                                                                                                                                                         &!%%)*56"
                         &!!()./0"



                                                             &!!4)758"




                                                                                                             &!!4)./0"




                                                                                                                                                             &!%!)758"



                                                                                                                                                                                                 &!%!)./0"
                                                                         &!!4)908"




                                                                                                                                                                         &!%!)908"
            &!!()*+,-"




                                                                                                                                                                                                                                                      %!!&"    %!$!"   %!$$"         %!$%"   %!$'"   %!$("


                                                                                                                                                                                                                                                                                DL              	
             AppStore/Android Market                                                                                                                                                                                      	
                                                                                                                                                                                                                                                                               Source : NOBOT estimated
Mobile Social Apps and Ads JP version
Top 20 Grossing                                                               	




                                             (67-87196$
                                               5/'$                  :;<"6$
              8..$&                                                                !""#$
     5/6.7&   49,&                                                    5/'$         %&'$
                         !"##$%&'()%&
      4+,&                   *+,&
                                                 ,03$
                                                 5&'$
2.)30%&                                                                                    ()*+,-.$
 4+,&                                                                                       %/'$
                 -./0($&'()%&                                  0122#-$314-$
                     1+,&                                          %/'$




    Smartphone                                            35
                                        	
                            	

                                                                     Source : Appannie.com 9th Jan 2011
AppStore   Top   	




                      Source : Appannie.com 9th Jan 2011
AppStore   Top   	




                      Source : Appannie.com 9th Jan 2011
Apple / 2010 iPhone      Top10         	
                    50   3


     )!"#

     (!"#

     '!"#

     &!"#                                         4-*5#
                                                  6788#
     %!"#

     $!"#

      !"#
             *+,-../#        012*-3#

                                       Source : Apple
SNS	

                SNS                                              	
        $!!"#

         ,!"#

         +!"#

         *!"#

         )!"#

         (!"#                                                                   090#
                                                                                20:.//;#
         '!"#

         &!"#
                               ?	
         %!"#

         $!"#
SNS	
     !"#
                 -./.0#1.23#     -./.0#4566#     78#1.23#    78#4566#

                                     	
                                                                                	
                                                            Source : appannie.com
Mobile Social Apps and Ads JP version
Smartphone vs                                                   	
SNS
                           !"#   $!"#   %!"#   &!"#   '!"#   (!"#    )!"#   *!"#

                 +,-.#


              /.,01.2#


      3,456,7859.,2:1#


      9;:8,<#6.0=;2>8?@#                                                             9-,2041;?.#
                                                                                     G.,0F2.#H1;?.#
                  6.=A#


         B?0.20,8?-.?0#


               C,?>8?@#


      D8?8?@5E.A0,F2,?0#


                                                        30

                                                                            Source : Nielsen
*UGC : User Generated Contents
Mobile   /Mobile SNS Platform	
                                     ?	

 83 apps	




 8 apps	




150 apps
Tap Zoo / Grossing No.4 : Free
Restaurant Story / Grossing No.20 : Free
MocoSpace Mobile SNS / Street War	


1200                 Mobie SNS


       Street Wars
       - Mobile
       -
       -       50      MAU
          2010 10
       -           ARPU 13 USD
         (Facebook 13
       - 50% Active User      Play
       -1         1500

  http://www.mocospace.com/streetwars	
 Source : Mobile Commerce Daily, Social times etc..
Geosocial Universe	



                          x
                         Geo
                          x

                             X




                            =
                            ?
                            	
                       Source : Jess3
Location Based Service LBS
Mobile Social Apps and Ads JP version
Mobile Social Apps and Ads JP version
Mobile Social Apps and Ads JP version
Mobile Social Apps and Ads JP version
Mobile Social Apps and Ads JP version
Mobile Social Apps and Ads JP version
Mobile Social Apps and Ads JP version
Tapjoy          	

                     PPI(Pay-Per-Install             	
	
  iPhone/Android                           	
                	

                                           	
	
                                                	
     MMO
PPI                   	

  Tapjoy                   	
           CVR
RPG
ZOMBIE FARM by Playforge
                                     	




                            brain)
Restaurant Story by TeamLava	




                         (GEM)
Original Gangstaz by Addmired
TAPOUT by Tapjoy
Facebook Connect

                         	
	
               	
	
  Push
Mobile Social Apps and Ads JP version
stickybits


     CheckPoints


     ScanLife	


     RedLaser
Check-in             	
           	
                          	

TopGuest
Pepsi             Pepsi
Von Voyage…
Nobot Inc.	
                                              h"p://www.ad-­‐maker.net/	
               h"p://www.facebook.com/pages/Nobot-­‐Inc/148174558553744	
                                             h"p://twi"er.com/NobotInc

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Mobile Social Apps and Ads JP version

  • 1. NOBOT  Inc. January,  2011 h"p://www.ad-­‐maker.net/ h"p://www.facebook.com/pages/Nobot-­‐Inc/148174558553744 h"p://twi"er.com/NobotInc
  • 3. !"" #!!"" $!!"" %!!"" &!!"" '(!!!"" '(#!!"" '($!!"" )*+,-"./.01-2/," 3,4+-"./.01-2/," 5-678//9"0:7;" )*+,-"</8+17"=08:6;+87;:" >?"./.01-2/," ?="./.01-2/," 3,4/,7:+-"./.01-2/," @A/,7"0:7;" BC+D7;"0:7;" 5-678//9"0:7;"E+-"</8+17" F-.-,"./.01-2/,"
  • 4. (MAU) !"" #!$!!!$!!!"" %!$!!!$!!!"" &!$!!!$!!!"" '!$!!!$!!!"" (!$!!!$!!!"" )!$!!!$!!!"" *!$!!!$!!!"" +!$!!!$!!!"" ,!$!!!$!!!"" -./01.223450678" 98:;1.223450678" <3=8>"?@2AB;"C@D3:450678" 9:@6E3:1.223450678" F8G8"H8:>450678" -8IJ"H@:2A450678" F.=."<@/82"KK" <:38>L:3"M>23450678" F.22.@68.:3"-./04N.7./82"-O@P@28/3" C3/"Q@P.3/04C280G>O" R3S3T323A"R2./U4C@V-8V" F.6AW@2/"X8;3>4F.6AW@2/" ?8VV0"YZL8:.L;4-:@TAQ/8:" -./0"@I"H@6A3:4C280A@;" 5@@"H@:2A4[@PD@L" C3/1.223450678" [3>/8L:86/"-./04C280G>O" -8:"<@T64-.3"X8;3>" M/"X.:24-:@TAQ/8:" X8;3>4XQ]" 5L;8"R2./U4C@V-8V" -:.63"-./049L6U.@" 1month @1.223450678" 95,000,000 users F822"H@:2A4(!"-L^3>" _.67A@;>"@I"-8;32@/4_8^8;" ?8VV0"C3/>4-:@TAQ/8:" Source : insidesocialgames.com etc..
  • 5. x - - - Facebook Wall
  • 6. Display ads (PC) Facebook ($"# (!"# !"#$%&&'(#&)* '$"# +",&&-*./0$1* 2/#3&1&4*./0$1* '!"# !&5*670$3"#89$*2$:/"* &$"# ;&&<=$*./0$1* &!!4# &!"# >?@A*67#(* &!%!# %$"# BC37$3*D$0E&3'* ;=")*2$:/"* %!"# $F"G* $"# H.ID* !"# ?0,$31* )*+,-.# /.*0+,1# 23# SNS Display US 2010Q3 Imp Ads Source : comScore etc..
  • 7. Veartul Goods 2011 21 (1,680 (inside vurtual good report
  • 9. vs PC Computing Power Source : appannie.com
  • 10. +*#$ &'#$ 2011 1,000 &+#$ '!" &*#$ "+#$ &!" "*#$ %"#$ %!" %+#$ %*#$ $!" !+#$ !"#$ )#$ !*#$ (#$ #!" +#$ "#$ *#$ %**)$ %*!*$ %*!!$ !" $!!(" $!#!" $!##" $!#$" $!#%" $!#&" $!#'" ,-$ ./0/1$ Smartphone Source : NOBOT estimated
  • 11. 10 Billion ( '#!$!!!"" %#" '!!$!!!"" %!" &#!$!!!"" &!!$!!!"" $#" %#!$!!!"" $!" %!!$!!!"" #" #!$!!!"" !"" !" &!!()123" &!!4)*56" &!!4)*+6" &!!4)*+," &!!4)123" &!!4):;<" &!%!)*56" &!%!)*+6" &!%!)123" &!%%)*56" &!!()./0" &!!4)758" &!!4)./0" &!%!)758" &!%!)./0" &!!4)908" &!%!)908" &!!()*+,-" %!!&" %!$!" %!$$" %!$%" %!$'" %!$(" DL AppStore/Android Market Source : NOBOT estimated
  • 13. Top 20 Grossing (67-87196$ 5/'$ :;<"6$ 8..$& !""#$ 5/6.7& 49,& 5/'$ %&'$ !"##$%&'()%& 4+,& *+,& ,03$ 5&'$ 2.)30%& ()*+,-.$ 4+,& %/'$ -./0($&'()%& 0122#-$314-$ 1+,& %/'$ Smartphone 35 Source : Appannie.com 9th Jan 2011
  • 14. AppStore Top Source : Appannie.com 9th Jan 2011
  • 15. AppStore Top Source : Appannie.com 9th Jan 2011
  • 16. Apple / 2010 iPhone Top10 50 3 )!"# (!"# '!"# &!"# 4-*5# 6788# %!"# $!"# !"# *+,-../# 012*-3# Source : Apple
  • 17. SNS SNS $!!"# ,!"# +!"# *!"# )!"# (!"# 090# 20:.//;# '!"# &!"# ? %!"# $!"# SNS !"# -./.0#1.23# -./.0#4566# 78#1.23# 78#4566# Source : appannie.com
  • 19. Smartphone vs SNS !"# $!"# %!"# &!"# '!"# (!"# )!"# *!"# +,-.# /.,01.2# 3,456,7859.,2:1# 9;:8,<#6.0=;2>8?@# 9-,2041;?.# G.,0F2.#H1;?.# 6.=A# B?0.20,8?-.?0# C,?>8?@# D8?8?@5E.A0,F2,?0# 30 Source : Nielsen
  • 20. *UGC : User Generated Contents
  • 21. Mobile /Mobile SNS Platform ? 83 apps 8 apps 150 apps
  • 22. Tap Zoo / Grossing No.4 : Free
  • 23. Restaurant Story / Grossing No.20 : Free
  • 24. MocoSpace Mobile SNS / Street War 1200 Mobie SNS Street Wars - Mobile - - 50 MAU 2010 10 - ARPU 13 USD (Facebook 13 - 50% Active User Play -1 1500 http://www.mocospace.com/streetwars Source : Mobile Commerce Daily, Social times etc..
  • 25. Geosocial Universe x Geo x X = ? Source : Jess3
  • 34. Tapjoy PPI(Pay-Per-Install iPhone/Android MMO
  • 35. PPI Tapjoy CVR
  • 36. RPG
  • 37. ZOMBIE FARM by Playforge brain)
  • 38. Restaurant Story by TeamLava (GEM)
  • 43. stickybits CheckPoints ScanLife RedLaser
  • 44. Check-in TopGuest
  • 45. Pepsi Pepsi
  • 47. Nobot Inc. h"p://www.ad-­‐maker.net/ h"p://www.facebook.com/pages/Nobot-­‐Inc/148174558553744 h"p://twi"er.com/NobotInc