Smartphone reward by adways

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Smartphone Social Networking Apps Reward ads by Adways.

Technology

Copyright C ADWAYS CO., LTD. All Rights Reserved

AGENDA

1.Adways
2. AppDriver
3.
4.
5. ( )

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ADWAYS

PC/MO

/SEM PC/MO

CP

SAP

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ADWAYS

◆ PC/MO

◆ 100

◆ 1

Rekoo Japan RAKOO
ZOO World

(C)Rekoo Japan Co. Ltd. Copyright 2010 RAKOO,Inc. (C)RockYou Asia Inc. (C)L’AVION Social CO., LTD. (C)2010 CAVE CO., LTD.

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AppDriver

iPhone ” ” ” ”
” ”

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AppDriver

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300,000 200,000
DL 50 DL 25 DL
1 2,100 5,100
14
/ 33% : 67% 64% : 36%
18% 16%
Apple, Gartner, Androlib, Distimo

Copyright C ADWAYS CO., LTD. All Rights Reserved

Promotion

Analytics Monetize

$
Copyright C ADWAYS CO., LTD. All Rights Reserved

Discovery

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AppStore

RANK FREE PAID

1 130,000 250,000DL 25,000 35,000DL

2 110,000 200,000DL 20,000 30,000DL

3 100,000 250,000DL 15,000 20,000DL

4 95,000 130,000DL 12,000 18,000DL

5 90,000 120,000DL 12,000 17,000DL

※2010/09 US AppStore(Flurry)

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CPI

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[CPC/CPM/CPI]

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100%

75% 51
64
US AppStore
50%
15

25% 22
34
14
0%
June, 2010 December, 2010 Distimo

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CPC/CPM

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CPC/CPM

Hybrid !!

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1.
2.

SNS /

8%
18%
39%
51% 49%
61%
82% 92%

Tech Crunch Gambit

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to toWEB

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- God Finger ngmoco

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- Gun Bros Glu Games

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- Tap Tap Revenge4 Tapulous

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5%

38%
57%

Copyright C ADWAYS CO., LTD. All Rights Reserved

mail : noda.nobuyoshi@adways.net
twitter : @plug_one

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