"Our assumptions for break-even and profitability are not seven digit subscribers. We think we can run and operate a very successful and profitable MMO at different levels," said CFO Eric Brown at a conference in New York attended by Eurogamer, "The key thing here is to really perfect the product. We're shooting for an extremely high quality game experience. We view this as a 10 year opportunity."
The Old Republic has been intriguing us as we've got acquainted with it at recent press shows, although some believe that the MMO is destined to fail.
The Old Republic is expected at an as yet unspecified date in 2011.