Did You Realize You Have A Contract With The Internet?

First of all keep in mind the digital marketplace changes. As Michael Dell indicated in his CNBC interview, “Tech is the change-or-die business”. This alone requires a business to keep at it. Giving up is not an option if you want to maintain your competitive edge. Resistance is futile! Adopt, Adapt and Accept this dynamic and fluid environment.

As digital technologies change so does how the marketplace uses these digital technologies. Your target market moves around the web and changes their direction based on the newest fad. Many of these fads come to the marketplace and actually stick around too. For example YouTube, Instagram, and Snap Chat to name a few fads that came and continue to operate.

Your Website’s Health and Performance

Using tools like Google Search Console (once known as Google Webmaster Tools), you can learn how well your website is performing. Google will give you information about security issues, broken links, technical issues and your website’s content. You can use this information to ensure you have a well-performing website.

Managing your website’s health and performance is a never-ending process. Don’t think of this as a task you check off and decide it is complete. This is a process you have to review once a month and make adjustments to your website based on the knowledge provided.

Your Website’s Marketability and Communications

In a separate situation, with a different prospect, the company questioned why their website does not rank on Google. It took less than a minute to determine Google’s Panda Algorithm was one of the bigger issues causing them the problem. This company had a simple 12-page website and has been that way for years. Google’s Panda Algorithm looks for thin websites and avoids them.

A business needs to build out the density of their website with regularity. This is not a process performed only for search engines like Google. Think of this as a weekly process of activities. You might write one blog article per week. This blog article communicates to social communities. Over the long run, you are building out your website and communicating to the world. The goal will be to receive earned web site traffic to your website. This is more valuable than hundreds of wrong visitors.

Are You Ready For Your Commitment?

In summary, resistance is futile! The digital marketplace has been around for 25 years and it is not going anywhere. If anything your target market is entrenching themselves further into the digital world.

Find a comfortable budget you can commit to digital marketing each month. Don’t deviate from this commitment, as this is your sales and revenue-generating tool now and into the future.

Read more about "The Important Contract Your Business Has With The Digital Marketplace" at my article on SteamFeed.

Source Credits & Disclosures

LinkedIn Post Featured Image: Jason Rosewell @ Unsplash. Image creative adjustments by SmartFinds Marketing.

Disclosure: Melih Oztalay and SmartFinds Marketing do not have any affiliation with the recommended products or services mentioned in this article.