Facebook Creates Its Own Micro-Moments With Messenger Bots
The launch of a bot-enabled Messenger platform may help Facebook steal micro-moments from Google.
As expected, at the Facebook F8 developer conference, the world’s largest social network announced that bots have come to Facebook Messenger. And the launch of a bot-enabled Messenger platform may help Facebook steal micro-moments from Google.
As we’ve seen, bots are a hot item, and they could even shape the future of how brands and consumers interact, according to some observers.
In essence, a bot is an application that runs an automated task based on a command. Bots are significant to businesses because brands can use them as an easy way to manage order-fulfillment functions quickly and easily.
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