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In Pictures: America's 10 Most Reputable Companies

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AP Photo/Paul Sakuma

America's 10 Most Reputable Companies

Reputation Institute, a consulting firm, just released a study in which it asked 32,946 consumers about their perceptions of the 150 largest (by revenue) companies. Each company earned a "pulse score" of 0 to 100, a measure of reputation calculated by averaging perceptions of four indicators: trust, esteem, admiration and good feeling. Here are the top 10 most reputable companies:


AP Photo/Paul Sakuma

1. Amazon

Score: 82.70

Score change from 2010: +5.76


Michael Nagle/Bloomberg via Getty Images

2. Kraft Foods

Score: 81.40

Score change from 2010: -3.45


AP Photo/Matt Rourke

3. Johnson & Johnson

Score: 81.32

Score change from 2010: -4.49


AP Photo/Matt Rourke

4. 3M

Score: 81.00

Score change from 2010: +3.85


AP Photo/Kellogg Company

5. Kellogg's

Score: 80.87

Score change from 2010: -1.91


AP Photo/Matt Rourke

6. UPS

Score: 80.46

Score change from 2010: +1.53


AP Photo/Mark Lennihan

7. FedEx

Score: 79.63

Score change from 2010: +2.04


AP Photo/Toby Talbot

8. Sara Lee

Score: 79.53

Score change from 2010: -0.51


JOHANNES EISELE/AFP/Getty Images

9. Google

Score: 79.25

Score change from 2010: -0.06


Rob Kim/Getty Images

10. The Walt Disney Company

Score: 79.02

Score change from 2010: -3.09