In pre-order listings, Shop-To has priced games at £40.
At E3, Sony announced that the PS Vita would be launched "in the global market starting the end of 2011", listing the international prices as:
Wi-Fi Model: ¥24,980 (inc. tax), $249 and €249
3G/Wi-Fi Model: ¥29,980 (inc. tax), $299 and €299
Worried about the relative price of Sony's new handheld in your region? We quizzed Michael Denny, Sony's Vice President of Sony Worldwide Studios Europe at E3, and he confirmed that - to the best of his knowledge - Vita would be region free.