Steve Jobs’s passing has been met with a flood of assessments of his legacy. What you won’t find amidst the fond remembrance is much about Apple’s contribution to social media. After all, social media is widely seen as Apple’s Achilles heel: the one area in which Apple didn’t get it. Those who revere or fetishize the company’s magic touch with both hardware and software have often been mystified by its failure to produce a successful social media offering on the scale of Facebook, WordPress, or Twitter.