SlideShare a Scribd company logo

Value Co-Creation, The New Approach To Successful Product Innovation

•
•
J
Jose Briones

Innovation exists at the intersection of invention and value and the best approach to create value is a new technique called value Co-creation. Co-creation not only describes a trend of jointly creating products. It also describes a movement away from customers buying products and services as transactions, to those purchases being made as part of an experience. Value is co-created with customers when a customer is able to personalize his/her experience using a firm's product-service proposition to a level that is best suited to get his/her job(s) or tasks done. In this chapter of the Beyond Stage Gate series we describe to how use Co-creation to increase the probability of successful new product and service introductions and how it fits in the entire innovation management ecosystem. We present a case study of how iPad Apps for Augmentative and Alternative Communication (AAC) have disrupted the market for AAC devices.

BusinessTechnology
1 of 39
Value Co-Creation AND iNNOVATION case study: assessment of ipad apps for augmented and alternative communication  ProductCamp Austin August 6, 2011 Jose A. Briones, Ph.D. Twitter: @Brioneja www.Brioneja.com
Agenda Introduction Background to Value Co-Creation Value and Innovation Value Definition and Pricing Introduction to Spiro-Level System for Innovation Management Value Co-Creation Case Study: iPad Apps for Augmentative and Alternative Communication (AAC) www.Brioneja.com Twitter: @Brioneja
Legalese “The fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright” - Copyright Act of 1976, 17 U.S.C. § 107 www.Brioneja.com Twitter: @Brioneja
Introduction Product innovation has been described as the way out of today’s difficult business environment. The rate of success of development projects, in particular disruptive innovation projects remains too low. We believe that a reason for the low success rate is the erroneous application of analysis methods designed for incremental innovation to projects with high levels of uncertainty www.Brioneja.com Twitter: @Brioneja
In this chapter of the Beyond Stage Gate series we describe to how use Co-creation to increase the probability of successful new product and service introductions and how it fits in the entire innovation management ecosystem. www.Brioneja.com Twitter: @Brioneja
Background Value Co-Creation is a new approach to create value Co-creation not only describes a trend of jointly creating products. It also describes a movement away from customers buying products and services as transactions, to those purchases being made as part of an experience (1,2). www.Brioneja.com Twitter: @Brioneja
Value is co-created with customers when a customer is able to personalize his/her experience using a firm’s product-service proposition to a level that is best suited to get his/her job(s) or tasks done (3). www.Brioneja.com Twitter: @Brioneja
www.Brioneja.com Twitter: @Brioneja Value and Innovation ,[object Object]
If your new product/invention/service does not offer value, it is just new - not innovative.,[object Object]
Definition of Value Value is ,[object Object],Desirability Functionality Innovation is not a measure of the change you make. It is a measure of the need you address Maslow's hierarchy of needs ,[object Object]
Safety
Love and Belonging
Esteem
Self-actualization
Self-trascendencewww.Brioneja.com Twitter: @Brioneja
www.Brioneja.com Twitter: @Brioneja Pricing of a New Product ,[object Object]
Cost-plus
Competition-driven pricing.
Customer-driven pricing
Minimum Return on Investment (ROI)
Cost in use analysis
Value in use analysis
We must move away from cost-based pricing to value-based pricing,[object Object]
www.Brioneja.com Twitter: @Brioneja The Concept of “Hard” vs. “Soft” Value in Use Hard or objective value in use is value which can be readily quantified by the customer: “cash out the door” Raw material savings Energy savings Reduction in spare parts cost Product Features Soft or subjective value in use are benefits that, while real, can not be quickly quantified or monetized immediately by the customer. Improved safety Improved quality Environmental/Green benefits Ease of use User Experience (UX)
www.Brioneja.com Twitter: @Brioneja C. Christensen’s Disruptive Innovation Models Twitter: @Brioneja www.Brioneja.com
The Spiro-Level™ 3-D Approach to Innovation Resources Launch Quadrant IV Quadrant I Roadmap/Timeline Idea Generation Level 3 Risk Analysis VOC 2 Customer Testing 1 Time Time Technology Assessment Supply Chain Analysis Business Case Value in Use Analysis Regulatory IP Strategy Prototype Development Quadrant II Quadrant III Resources www.Brioneja.com Twitter: @Brioneja
www.Brioneja.com Twitter: @Brioneja Relationship Between Spiro-Level and Project Type
www.Brioneja.com Twitter: @Brioneja Relationship Between Spiro-Level and Value Creation www.Brioneja.com Twitter: @Brioneja
www.Brioneja.com Twitter: @Brioneja Tools for Product Attribute Value Analysis Level 1 ,[object Object],Level 2 ,[object Object],Level 3 ,[object Object],18
Value Co-Creation Case Study iPad Apps for Augmentative and Alternative Communication www.Brioneja.com Twitter: @Brioneja
Augmented & Alternative Communication Augmentative and Alternative Communication (AAC) refers to methods and devices that supplement or replace speech and writing when these are temporarily or permanently impaired Best known example: Stephen Hawking www.Brioneja.com Twitter: @Brioneja
AAC Technology Until a few years ago AAC communication devices consisted of bulky electronic boards costing over $7 K each www.Brioneja.com Twitter: @Brioneja
Disruption in Action www.Brioneja.com Twitter: @Brioneja
Disruptive Innovation: iPad and AAC iPad apps are being used by special needs children, such as those who have speech impediments as a communication tool New apps give a person the ability to communicate basic needs and interests through the use of pictured images and corresponding audio.  www.Brioneja.com Twitter: @Brioneja
AAC Apps Symbols and Graphics www.Brioneja.com Twitter: @Brioneja
Steve Jobs on the iPad and Special Needs "We take no credit for this, and that's not our intention," Mr. Jobs said, adding that the emails he gets from parents resonate with him. “Its use in therapy wasn't something Apple engineers could have foreseen” "Our intention is to say something is going on here," and researchers should "take a look at this.“ www.Brioneja.com Twitter: @Brioneja
Analysis of iPad Apps for AAC Proloquo2Go TouchChat Expressive One Voice iComunicate Grace Features vs. Usability (UI/UX) Price vs. Value www.Brioneja.com Twitter: @Brioneja
Features vs. UX/UI Features Images & Symbols Can add more images # of Audio Voices Can Record Voices Create phrases Can add categories Text to speech Quality of audio Automatic conjugations Word prediction In-App expansion UX/UI Usability/Navigation (UI) Customization Communication capability Visual appeal www.Brioneja.com Twitter: @Brioneja
AAC Apps – Features Analysis www.Brioneja.com Twitter: @Brioneja

Recommended

Five types of co-creation
Five types of co-creationFive types of co-creation
Five types of co-creationsannedekoning
 
The Power of Co-creation: working with consumers to win in market
The Power of Co-creation: working with consumers to win in marketThe Power of Co-creation: working with consumers to win in market
The Power of Co-creation: working with consumers to win in marketBrand Genetics
 
What is Co-Creation and Why is it a Competitive Advantage?
What is Co-Creation and Why is it a Competitive Advantage?What is Co-Creation and Why is it a Competitive Advantage?
What is Co-Creation and Why is it a Competitive Advantage?VoiceBoxer
 
From co-creation to collaboration
From co-creation to collaborationFrom co-creation to collaboration
From co-creation to collaborationSteven Van Belleghem
 
"Co-creation" and "Experience Co-Creation" in Health Care
"Co-creation" and "Experience Co-Creation" in Health Care"Co-creation" and "Experience Co-Creation" in Health Care
"Co-creation" and "Experience Co-Creation" in Health CareA.R.J. (Rob) Halkes
 
How to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinnoHow to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinnoBoard of Innovation
 
Online Co-Creation to Accelerate Marketing & Innovation
Online Co-Creation to Accelerate Marketing & InnovationOnline Co-Creation to Accelerate Marketing & Innovation
Online Co-Creation to Accelerate Marketing & Innovationeÿeka
 
Sales Co-Creation
Sales Co-CreationSales Co-Creation
Sales Co-CreationAntwerp Management School
 

Recommended

Five types of co-creation
Five types of co-creationFive types of co-creation
Five types of co-creationsannedekoning
 
The Power of Co-creation: working with consumers to win in market
The Power of Co-creation: working with consumers to win in marketThe Power of Co-creation: working with consumers to win in market
The Power of Co-creation: working with consumers to win in marketBrand Genetics
 
What is Co-Creation and Why is it a Competitive Advantage?
What is Co-Creation and Why is it a Competitive Advantage?What is Co-Creation and Why is it a Competitive Advantage?
What is Co-Creation and Why is it a Competitive Advantage?VoiceBoxer
 
From co-creation to collaboration
From co-creation to collaborationFrom co-creation to collaboration
From co-creation to collaborationSteven Van Belleghem
 
"Co-creation" and "Experience Co-Creation" in Health Care
"Co-creation" and "Experience Co-Creation" in Health Care"Co-creation" and "Experience Co-Creation" in Health Care
"Co-creation" and "Experience Co-Creation" in Health CareA.R.J. (Rob) Halkes
 
How to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinnoHow to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinnoBoard of Innovation
 
Online Co-Creation to Accelerate Marketing & Innovation
Online Co-Creation to Accelerate Marketing & InnovationOnline Co-Creation to Accelerate Marketing & Innovation
Online Co-Creation to Accelerate Marketing & Innovationeÿeka
 
Sales Co-Creation
Sales Co-CreationSales Co-Creation
Sales Co-CreationAntwerp Management School
 
LEGO Co-creation
LEGO Co-creationLEGO Co-creation
LEGO Co-creationConor Kenny
 
A Brief History of Co-Creation
A Brief History of Co-CreationA Brief History of Co-Creation
A Brief History of Co-CreationXPLANE
 
Fronteer Strategy - Co-creation's 5 Guiding Principles
Fronteer Strategy - Co-creation's 5 Guiding PrinciplesFronteer Strategy - Co-creation's 5 Guiding Principles
Fronteer Strategy - Co-creation's 5 Guiding PrinciplesFronteer Strategy
 
Service Logic – a new Dominant Logic for Social Customer Relationship Marketing
Service Logic – a new Dominant Logic for Social Customer Relationship MarketingService Logic – a new Dominant Logic for Social Customer Relationship Marketing
Service Logic – a new Dominant Logic for Social Customer Relationship MarketingWim Rampen
 
AIMIA Innovation Case Study 2Vouch
AIMIA Innovation Case Study 2VouchAIMIA Innovation Case Study 2Vouch
AIMIA Innovation Case Study 2Vouch2vouch
 
Frank Piller: Open Innovation & Customer Co-Creation
Frank Piller: Open Innovation & Customer Co-CreationFrank Piller: Open Innovation & Customer Co-Creation
Frank Piller: Open Innovation & Customer Co-CreationFrank Piller
 
BMW Group Co-Creation Lab
BMW Group Co-Creation LabBMW Group Co-Creation Lab
BMW Group Co-Creation LabVolker Bilgram
 
Simple Techniques To Make Your Message Stand Out
Simple Techniques To Make Your Message Stand OutSimple Techniques To Make Your Message Stand Out
Simple Techniques To Make Your Message Stand OutJon Barrett
 
20120725 "Value Co-creation in Tourism" in the 1st Conference on Human side o...
20120725 "Value Co-creation in Tourism" in the 1st Conference on Human side o...20120725 "Value Co-creation in Tourism" in the 1st Conference on Human side o...
20120725 "Value Co-creation in Tourism" in the 1st Conference on Human side o...Tatsunori Hara
 
Co creative Innovation
Co creative InnovationCo creative Innovation
Co creative InnovationYounomy
 
Case study innovation ecosystem
Case study innovation ecosystemCase study innovation ecosystem
Case study innovation ecosystemHanze University Groningen
 
Presentatie de C2B revolutie
Presentatie de C2B revolutiePresentatie de C2B revolutie
Presentatie de C2B revolutieC2B
 
Ft Wayne Internsips Employer Presentation
Ft Wayne Internsips Employer PresentationFt Wayne Internsips Employer Presentation
Ft Wayne Internsips Employer PresentationEd Morrison
 
Forming the Clean Energy Cluster on the Space Coast
Forming the Clean Energy Cluster on the Space CoastForming the Clean Energy Cluster on the Space Coast
Forming the Clean Energy Cluster on the Space CoastEd Morrison
 
Invasioni Digitali at the Digital Heritage Conference in Marseille
Invasioni Digitali at the Digital Heritage Conference in MarseilleInvasioni Digitali at the Digital Heritage Conference in Marseille
Invasioni Digitali at the Digital Heritage Conference in MarseilleMarianna Marcucci
 
Lean Value Innovation - Agile India 212 presentation
Lean Value Innovation - Agile India 212 presentationLean Value Innovation - Agile India 212 presentation
Lean Value Innovation - Agile India 212 presentationMasa Maeda
 
Fronteer Strategy - Vlerick Co-creation & Open Business Models
Fronteer Strategy - Vlerick Co-creation & Open Business ModelsFronteer Strategy - Vlerick Co-creation & Open Business Models
Fronteer Strategy - Vlerick Co-creation & Open Business ModelsFronteer Strategy
 
SPOTS Tracking Systems Investor Presentation 2012.pptx
SPOTS Tracking Systems Investor Presentation 2012.pptxSPOTS Tracking Systems Investor Presentation 2012.pptx
SPOTS Tracking Systems Investor Presentation 2012.pptxJose Briones
 
Business Process Management and Flexible Workflow.pptx
Business Process Management and Flexible Workflow.pptxBusiness Process Management and Flexible Workflow.pptx
Business Process Management and Flexible Workflow.pptxJose Briones
 
What is the value of your Data v3.0.pptx
What is the value of your Data v3.0.pptxWhat is the value of your Data v3.0.pptx
What is the value of your Data v3.0.pptxJose Briones
 
Executing an Open Innovation Model.
Executing an Open Innovation Model. Executing an Open Innovation Model.
Executing an Open Innovation Model. Jose Briones
 
How Gamification Can Help You Generate Ideas, Improve Product Design and Incr...
How Gamification Can Help You Generate Ideas, Improve Product Design and Incr...How Gamification Can Help You Generate Ideas, Improve Product Design and Incr...
How Gamification Can Help You Generate Ideas, Improve Product Design and Incr...Jose Briones
 

More Related Content

Viewers also liked

LEGO Co-creation
LEGO Co-creationLEGO Co-creation
LEGO Co-creationConor Kenny
 
A Brief History of Co-Creation
A Brief History of Co-CreationA Brief History of Co-Creation
A Brief History of Co-CreationXPLANE
 
Fronteer Strategy - Co-creation's 5 Guiding Principles
Fronteer Strategy - Co-creation's 5 Guiding PrinciplesFronteer Strategy - Co-creation's 5 Guiding Principles
Fronteer Strategy - Co-creation's 5 Guiding PrinciplesFronteer Strategy
 
Service Logic – a new Dominant Logic for Social Customer Relationship Marketing
Service Logic – a new Dominant Logic for Social Customer Relationship MarketingService Logic – a new Dominant Logic for Social Customer Relationship Marketing
Service Logic – a new Dominant Logic for Social Customer Relationship MarketingWim Rampen
 
AIMIA Innovation Case Study 2Vouch
AIMIA Innovation Case Study 2VouchAIMIA Innovation Case Study 2Vouch
AIMIA Innovation Case Study 2Vouch2vouch
 
Frank Piller: Open Innovation & Customer Co-Creation
Frank Piller: Open Innovation & Customer Co-CreationFrank Piller: Open Innovation & Customer Co-Creation
Frank Piller: Open Innovation & Customer Co-CreationFrank Piller
 
BMW Group Co-Creation Lab
BMW Group Co-Creation LabBMW Group Co-Creation Lab
BMW Group Co-Creation LabVolker Bilgram
 
Simple Techniques To Make Your Message Stand Out
Simple Techniques To Make Your Message Stand OutSimple Techniques To Make Your Message Stand Out
Simple Techniques To Make Your Message Stand OutJon Barrett
 
20120725 "Value Co-creation in Tourism" in the 1st Conference on Human side o...
20120725 "Value Co-creation in Tourism" in the 1st Conference on Human side o...20120725 "Value Co-creation in Tourism" in the 1st Conference on Human side o...
20120725 "Value Co-creation in Tourism" in the 1st Conference on Human side o...Tatsunori Hara
 
Co creative Innovation
Co creative InnovationCo creative Innovation
Co creative InnovationYounomy
 
Presentatie de C2B revolutie
Presentatie de C2B revolutiePresentatie de C2B revolutie
Presentatie de C2B revolutieC2B
 
Ft Wayne Internsips Employer Presentation
Ft Wayne Internsips Employer PresentationFt Wayne Internsips Employer Presentation
Ft Wayne Internsips Employer PresentationEd Morrison
 
Forming the Clean Energy Cluster on the Space Coast
Forming the Clean Energy Cluster on the Space CoastForming the Clean Energy Cluster on the Space Coast
Forming the Clean Energy Cluster on the Space CoastEd Morrison
 
Invasioni Digitali at the Digital Heritage Conference in Marseille
Invasioni Digitali at the Digital Heritage Conference in MarseilleInvasioni Digitali at the Digital Heritage Conference in Marseille
Invasioni Digitali at the Digital Heritage Conference in MarseilleMarianna Marcucci
 
Lean Value Innovation - Agile India 212 presentation
Lean Value Innovation - Agile India 212 presentationLean Value Innovation - Agile India 212 presentation
Lean Value Innovation - Agile India 212 presentationMasa Maeda
 
Fronteer Strategy - Vlerick Co-creation & Open Business Models
Fronteer Strategy - Vlerick Co-creation & Open Business ModelsFronteer Strategy - Vlerick Co-creation & Open Business Models
Fronteer Strategy - Vlerick Co-creation & Open Business ModelsFronteer Strategy
 

Viewers also liked (17)

LEGO Co-creation
LEGO Co-creationLEGO Co-creation
LEGO Co-creation
 
A Brief History of Co-Creation
A Brief History of Co-CreationA Brief History of Co-Creation
A Brief History of Co-Creation
 
Fronteer Strategy - Co-creation's 5 Guiding Principles
Fronteer Strategy - Co-creation's 5 Guiding PrinciplesFronteer Strategy - Co-creation's 5 Guiding Principles
Fronteer Strategy - Co-creation's 5 Guiding Principles
 
Service Logic – a new Dominant Logic for Social Customer Relationship Marketing
Service Logic – a new Dominant Logic for Social Customer Relationship MarketingService Logic – a new Dominant Logic for Social Customer Relationship Marketing
Service Logic – a new Dominant Logic for Social Customer Relationship Marketing
 
AIMIA Innovation Case Study 2Vouch
AIMIA Innovation Case Study 2VouchAIMIA Innovation Case Study 2Vouch
AIMIA Innovation Case Study 2Vouch
 
Frank Piller: Open Innovation & Customer Co-Creation
Frank Piller: Open Innovation & Customer Co-CreationFrank Piller: Open Innovation & Customer Co-Creation
Frank Piller: Open Innovation & Customer Co-Creation
 
BMW Group Co-Creation Lab
BMW Group Co-Creation LabBMW Group Co-Creation Lab
BMW Group Co-Creation Lab
 
Simple Techniques To Make Your Message Stand Out
Simple Techniques To Make Your Message Stand OutSimple Techniques To Make Your Message Stand Out
Simple Techniques To Make Your Message Stand Out
 
20120725 "Value Co-creation in Tourism" in the 1st Conference on Human side o...
20120725 "Value Co-creation in Tourism" in the 1st Conference on Human side o...20120725 "Value Co-creation in Tourism" in the 1st Conference on Human side o...
20120725 "Value Co-creation in Tourism" in the 1st Conference on Human side o...
 
Co creative Innovation
Co creative InnovationCo creative Innovation
Co creative Innovation
 
Case study innovation ecosystem
Case study innovation ecosystemCase study innovation ecosystem
Case study innovation ecosystem
 
Presentatie de C2B revolutie
Presentatie de C2B revolutiePresentatie de C2B revolutie
Presentatie de C2B revolutie
 
Ft Wayne Internsips Employer Presentation
Ft Wayne Internsips Employer PresentationFt Wayne Internsips Employer Presentation
Ft Wayne Internsips Employer Presentation
 
Forming the Clean Energy Cluster on the Space Coast
Forming the Clean Energy Cluster on the Space CoastForming the Clean Energy Cluster on the Space Coast
Forming the Clean Energy Cluster on the Space Coast
 
Invasioni Digitali at the Digital Heritage Conference in Marseille
Invasioni Digitali at the Digital Heritage Conference in MarseilleInvasioni Digitali at the Digital Heritage Conference in Marseille
Invasioni Digitali at the Digital Heritage Conference in Marseille
 
Lean Value Innovation - Agile India 212 presentation
Lean Value Innovation - Agile India 212 presentationLean Value Innovation - Agile India 212 presentation
Lean Value Innovation - Agile India 212 presentation
 
Fronteer Strategy - Vlerick Co-creation & Open Business Models
Fronteer Strategy - Vlerick Co-creation & Open Business ModelsFronteer Strategy - Vlerick Co-creation & Open Business Models
Fronteer Strategy - Vlerick Co-creation & Open Business Models
 

More from Jose Briones

SPOTS Tracking Systems Investor Presentation 2012.pptx
SPOTS Tracking Systems Investor Presentation 2012.pptxSPOTS Tracking Systems Investor Presentation 2012.pptx
SPOTS Tracking Systems Investor Presentation 2012.pptxJose Briones
 
Business Process Management and Flexible Workflow.pptx
Business Process Management and Flexible Workflow.pptxBusiness Process Management and Flexible Workflow.pptx
Business Process Management and Flexible Workflow.pptxJose Briones
 
What is the value of your Data v3.0.pptx
What is the value of your Data v3.0.pptxWhat is the value of your Data v3.0.pptx
What is the value of your Data v3.0.pptxJose Briones
 
Executing an Open Innovation Model.
Executing an Open Innovation Model. Executing an Open Innovation Model.
Executing an Open Innovation Model. Jose Briones
 
How Gamification Can Help You Generate Ideas, Improve Product Design and Incr...
How Gamification Can Help You Generate Ideas, Improve Product Design and Incr...How Gamification Can Help You Generate Ideas, Improve Product Design and Incr...
How Gamification Can Help You Generate Ideas, Improve Product Design and Incr...Jose Briones
 
Simple Design Solutions to Improve Lives Around the World - Images Only Version
Simple Design Solutions to Improve Lives Around the World - Images Only VersionSimple Design Solutions to Improve Lives Around the World - Images Only Version
Simple Design Solutions to Improve Lives Around the World - Images Only VersionJose Briones
 
Jose A. Briones Tweets Archive 3-29-2009 to 2-19-2013
Jose A. Briones Tweets Archive 3-29-2009 to 2-19-2013Jose A. Briones Tweets Archive 3-29-2009 to 2-19-2013
Jose A. Briones Tweets Archive 3-29-2009 to 2-19-2013Jose Briones
 
Innovation: The Intersection of Invention and Value. Jose A. Briones, Ph.D.
Innovation: The Intersection of Invention and Value. Jose A. Briones, Ph.D.Innovation: The Intersection of Invention and Value. Jose A. Briones, Ph.D.
Innovation: The Intersection of Invention and Value. Jose A. Briones, Ph.D.Jose Briones
 
Working in the Cloud: An Overview
Working in the Cloud: An OverviewWorking in the Cloud: An Overview
Working in the Cloud: An OverviewJose Briones
 
The Market for Open Innovation Platforms: Deciding If and Where to Invest - J...
The Market for Open Innovation Platforms: Deciding If and Where to Invest - J...The Market for Open Innovation Platforms: Deciding If and Where to Invest - J...
The Market for Open Innovation Platforms: Deciding If and Where to Invest - J...Jose Briones
 
What is the Benefit of an Open Innovation Process?
What is the Benefit of an Open Innovation Process?What is the Benefit of an Open Innovation Process?
What is the Benefit of an Open Innovation Process?Jose Briones
 
Why the Way You Collect the Voice of the Customer Matters
Why the Way You Collect the Voice of the Customer MattersWhy the Way You Collect the Voice of the Customer Matters
Why the Way You Collect the Voice of the Customer MattersJose Briones
 
Quantifying and Forecasting Uncertainty in Innovation Project Management - Dr...
Quantifying and Forecasting Uncertainty in Innovation Project Management - Dr...Quantifying and Forecasting Uncertainty in Innovation Project Management - Dr...
Quantifying and Forecasting Uncertainty in Innovation Project Management - Dr...Jose Briones
 
Brioneja Probabilistic Decision Analysis For Elastomeric Components Sep 16,...
Brioneja Probabilistic Decision Analysis For Elastomeric Components Sep 16,...Brioneja Probabilistic Decision Analysis For Elastomeric Components Sep 16,...
Brioneja Probabilistic Decision Analysis For Elastomeric Components Sep 16,...Jose Briones
 
Brioneja - Tweet coverage of 2nd Annual Open Innovation Summit, Chicago, Il a...
Brioneja - Tweet coverage of 2nd Annual Open Innovation Summit, Chicago, Il a...Brioneja - Tweet coverage of 2nd Annual Open Innovation Summit, Chicago, Il a...
Brioneja - Tweet coverage of 2nd Annual Open Innovation Summit, Chicago, Il a...Jose Briones
 
A New Framework for Disruptive Innovation Management - Dr. Jose a. Briones
A New Framework for Disruptive Innovation Management - Dr. Jose a. BrionesA New Framework for Disruptive Innovation Management - Dr. Jose a. Briones
A New Framework for Disruptive Innovation Management - Dr. Jose a. BrionesJose Briones
 
The Use of Discovery Driven Planning to Manage High Uncertainty Projects
The Use of Discovery Driven Planning to Manage High Uncertainty ProjectsThe Use of Discovery Driven Planning to Manage High Uncertainty Projects
The Use of Discovery Driven Planning to Manage High Uncertainty ProjectsJose Briones
 
Using Value-Based Innovation for New Product Introductions
Using Value-Based Innovation for New Product IntroductionsUsing Value-Based Innovation for New Product Introductions
Using Value-Based Innovation for New Product IntroductionsJose Briones
 
Social Media And Democracy In Mexico
Social Media And Democracy In MexicoSocial Media And Democracy In Mexico
Social Media And Democracy In MexicoJose Briones
 
Value in Use Analysis for New Product Introductions
Value in Use Analysis for New Product IntroductionsValue in Use Analysis for New Product Introductions
Value in Use Analysis for New Product IntroductionsJose Briones
 

More from Jose Briones (20)

SPOTS Tracking Systems Investor Presentation 2012.pptx
SPOTS Tracking Systems Investor Presentation 2012.pptxSPOTS Tracking Systems Investor Presentation 2012.pptx
SPOTS Tracking Systems Investor Presentation 2012.pptx
 
Business Process Management and Flexible Workflow.pptx
Business Process Management and Flexible Workflow.pptxBusiness Process Management and Flexible Workflow.pptx
Business Process Management and Flexible Workflow.pptx
 
What is the value of your Data v3.0.pptx
What is the value of your Data v3.0.pptxWhat is the value of your Data v3.0.pptx
What is the value of your Data v3.0.pptx
 
Executing an Open Innovation Model.
Executing an Open Innovation Model. Executing an Open Innovation Model.
Executing an Open Innovation Model.
 
How Gamification Can Help You Generate Ideas, Improve Product Design and Incr...
How Gamification Can Help You Generate Ideas, Improve Product Design and Incr...How Gamification Can Help You Generate Ideas, Improve Product Design and Incr...
How Gamification Can Help You Generate Ideas, Improve Product Design and Incr...
 
Simple Design Solutions to Improve Lives Around the World - Images Only Version
Simple Design Solutions to Improve Lives Around the World - Images Only VersionSimple Design Solutions to Improve Lives Around the World - Images Only Version
Simple Design Solutions to Improve Lives Around the World - Images Only Version
 
Jose A. Briones Tweets Archive 3-29-2009 to 2-19-2013
Jose A. Briones Tweets Archive 3-29-2009 to 2-19-2013Jose A. Briones Tweets Archive 3-29-2009 to 2-19-2013
Jose A. Briones Tweets Archive 3-29-2009 to 2-19-2013
 
Innovation: The Intersection of Invention and Value. Jose A. Briones, Ph.D.
Innovation: The Intersection of Invention and Value. Jose A. Briones, Ph.D.Innovation: The Intersection of Invention and Value. Jose A. Briones, Ph.D.
Innovation: The Intersection of Invention and Value. Jose A. Briones, Ph.D.
 
Working in the Cloud: An Overview
Working in the Cloud: An OverviewWorking in the Cloud: An Overview
Working in the Cloud: An Overview
 
The Market for Open Innovation Platforms: Deciding If and Where to Invest - J...
The Market for Open Innovation Platforms: Deciding If and Where to Invest - J...The Market for Open Innovation Platforms: Deciding If and Where to Invest - J...
The Market for Open Innovation Platforms: Deciding If and Where to Invest - J...
 
What is the Benefit of an Open Innovation Process?
What is the Benefit of an Open Innovation Process?What is the Benefit of an Open Innovation Process?
What is the Benefit of an Open Innovation Process?
 
Why the Way You Collect the Voice of the Customer Matters
Why the Way You Collect the Voice of the Customer MattersWhy the Way You Collect the Voice of the Customer Matters
Why the Way You Collect the Voice of the Customer Matters
 
Quantifying and Forecasting Uncertainty in Innovation Project Management - Dr...
Quantifying and Forecasting Uncertainty in Innovation Project Management - Dr...Quantifying and Forecasting Uncertainty in Innovation Project Management - Dr...
Quantifying and Forecasting Uncertainty in Innovation Project Management - Dr...
 
Brioneja Probabilistic Decision Analysis For Elastomeric Components Sep 16,...
Brioneja Probabilistic Decision Analysis For Elastomeric Components Sep 16,...Brioneja Probabilistic Decision Analysis For Elastomeric Components Sep 16,...
Brioneja Probabilistic Decision Analysis For Elastomeric Components Sep 16,...
 
Brioneja - Tweet coverage of 2nd Annual Open Innovation Summit, Chicago, Il a...
Brioneja - Tweet coverage of 2nd Annual Open Innovation Summit, Chicago, Il a...Brioneja - Tweet coverage of 2nd Annual Open Innovation Summit, Chicago, Il a...
Brioneja - Tweet coverage of 2nd Annual Open Innovation Summit, Chicago, Il a...
 
A New Framework for Disruptive Innovation Management - Dr. Jose a. Briones
A New Framework for Disruptive Innovation Management - Dr. Jose a. BrionesA New Framework for Disruptive Innovation Management - Dr. Jose a. Briones
A New Framework for Disruptive Innovation Management - Dr. Jose a. Briones
 
The Use of Discovery Driven Planning to Manage High Uncertainty Projects
The Use of Discovery Driven Planning to Manage High Uncertainty ProjectsThe Use of Discovery Driven Planning to Manage High Uncertainty Projects
The Use of Discovery Driven Planning to Manage High Uncertainty Projects
 
Using Value-Based Innovation for New Product Introductions
Using Value-Based Innovation for New Product IntroductionsUsing Value-Based Innovation for New Product Introductions
Using Value-Based Innovation for New Product Introductions
 
Social Media And Democracy In Mexico
Social Media And Democracy In MexicoSocial Media And Democracy In Mexico
Social Media And Democracy In Mexico
 
Value in Use Analysis for New Product Introductions
Value in Use Analysis for New Product IntroductionsValue in Use Analysis for New Product Introductions
Value in Use Analysis for New Product Introductions
 

Recently uploaded

1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSendBig4
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Associazione Digital Days
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryWhittensFineJewelry1
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesEntrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 

Recently uploaded (20)

1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.com
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesEntrepreneurship lessons in Philippines
Entrepreneurship lessons in Philippines
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 

Value Co-Creation, The New Approach To Successful Product Innovation

  • 1. Value Co-Creation AND iNNOVATION case study: assessment of ipad apps for augmented and alternative communication  ProductCamp Austin August 6, 2011 Jose A. Briones, Ph.D. Twitter: @Brioneja www.Brioneja.com
  • 2. Agenda Introduction Background to Value Co-Creation Value and Innovation Value Definition and Pricing Introduction to Spiro-Level System for Innovation Management Value Co-Creation Case Study: iPad Apps for Augmentative and Alternative Communication (AAC) www.Brioneja.com Twitter: @Brioneja
  • 3. Legalese “The fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright” - Copyright Act of 1976, 17 U.S.C. § 107 www.Brioneja.com Twitter: @Brioneja
  • 4. Introduction Product innovation has been described as the way out of today’s difficult business environment. The rate of success of development projects, in particular disruptive innovation projects remains too low. We believe that a reason for the low success rate is the erroneous application of analysis methods designed for incremental innovation to projects with high levels of uncertainty www.Brioneja.com Twitter: @Brioneja
  • 5. In this chapter of the Beyond Stage Gate series we describe to how use Co-creation to increase the probability of successful new product and service introductions and how it fits in the entire innovation management ecosystem. www.Brioneja.com Twitter: @Brioneja
  • 6. Background Value Co-Creation is a new approach to create value Co-creation not only describes a trend of jointly creating products. It also describes a movement away from customers buying products and services as transactions, to those purchases being made as part of an experience (1,2). www.Brioneja.com Twitter: @Brioneja
  • 7. Value is co-created with customers when a customer is able to personalize his/her experience using a firm’s product-service proposition to a level that is best suited to get his/her job(s) or tasks done (3). www.Brioneja.com Twitter: @Brioneja
  • 8.
  • 9.
  • 10.
  • 15. Self-trascendencewww.Brioneja.com Twitter: @Brioneja
  • 16.
  • 20. Minimum Return on Investment (ROI)
  • 21. Cost in use analysis
  • 22. Value in use analysis
  • 23.
  • 24. www.Brioneja.com Twitter: @Brioneja The Concept of “Hard” vs. “Soft” Value in Use Hard or objective value in use is value which can be readily quantified by the customer: “cash out the door” Raw material savings Energy savings Reduction in spare parts cost Product Features Soft or subjective value in use are benefits that, while real, can not be quickly quantified or monetized immediately by the customer. Improved safety Improved quality Environmental/Green benefits Ease of use User Experience (UX)
  • 25. www.Brioneja.com Twitter: @Brioneja C. Christensen’s Disruptive Innovation Models Twitter: @Brioneja www.Brioneja.com
  • 26. The Spiro-Level™ 3-D Approach to Innovation Resources Launch Quadrant IV Quadrant I Roadmap/Timeline Idea Generation Level 3 Risk Analysis VOC 2 Customer Testing 1 Time Time Technology Assessment Supply Chain Analysis Business Case Value in Use Analysis Regulatory IP Strategy Prototype Development Quadrant II Quadrant III Resources www.Brioneja.com Twitter: @Brioneja
  • 27. www.Brioneja.com Twitter: @Brioneja Relationship Between Spiro-Level and Project Type
  • 28. www.Brioneja.com Twitter: @Brioneja Relationship Between Spiro-Level and Value Creation www.Brioneja.com Twitter: @Brioneja
  • 29.
  • 30. Value Co-Creation Case Study iPad Apps for Augmentative and Alternative Communication www.Brioneja.com Twitter: @Brioneja
  • 31. Augmented & Alternative Communication Augmentative and Alternative Communication (AAC) refers to methods and devices that supplement or replace speech and writing when these are temporarily or permanently impaired Best known example: Stephen Hawking www.Brioneja.com Twitter: @Brioneja
  • 32. AAC Technology Until a few years ago AAC communication devices consisted of bulky electronic boards costing over $7 K each www.Brioneja.com Twitter: @Brioneja
  • 33. Disruption in Action www.Brioneja.com Twitter: @Brioneja
  • 34. Disruptive Innovation: iPad and AAC iPad apps are being used by special needs children, such as those who have speech impediments as a communication tool New apps give a person the ability to communicate basic needs and interests through the use of pictured images and corresponding audio.  www.Brioneja.com Twitter: @Brioneja
  • 35. AAC Apps Symbols and Graphics www.Brioneja.com Twitter: @Brioneja
  • 36. Steve Jobs on the iPad and Special Needs "We take no credit for this, and that's not our intention," Mr. Jobs said, adding that the emails he gets from parents resonate with him. “Its use in therapy wasn't something Apple engineers could have foreseen” "Our intention is to say something is going on here," and researchers should "take a look at this.“ www.Brioneja.com Twitter: @Brioneja
  • 37. Analysis of iPad Apps for AAC Proloquo2Go TouchChat Expressive One Voice iComunicate Grace Features vs. Usability (UI/UX) Price vs. Value www.Brioneja.com Twitter: @Brioneja
  • 38. Features vs. UX/UI Features Images & Symbols Can add more images # of Audio Voices Can Record Voices Create phrases Can add categories Text to speech Quality of audio Automatic conjugations Word prediction In-App expansion UX/UI Usability/Navigation (UI) Customization Communication capability Visual appeal www.Brioneja.com Twitter: @Brioneja
  • 39. AAC Apps – Features Analysis www.Brioneja.com Twitter: @Brioneja
  • 40. Customization Customization to the individual’s communication level and needs is critical for usability www.Brioneja.com Twitter: @Brioneja
  • 41. UX/UI How easy is it to use, navigate? How much knowledge is required about programming or manuals? How simple and intuitive is to setup and customize to the individual’s communication level and needs? What is the level of communication capability that the app can provide? www.Brioneja.com Twitter: @Brioneja
  • 42. UX/UI Capability Ratings www.Brioneja.com Twitter: @Brioneja
  • 44. Features vs. UX/UI www.Brioneja.com Twitter: @Brioneja Features/ Capability TouchChat Proloquo2Go Area of Opportunity Expressive OneVoice iCommunicate Grace UX/UI
  • 45. Co-Creation Project Hewlett-Packard’s “Hacking Autism” Volunteer group of software developers teaming up with leading autism specialists to develop groundbreaking, touch-enabled applications for the autism community http://hackingautism.org/ www.Brioneja.com Twitter: @Brioneja
  • 46. Summary www.Brioneja.com Twitter: @Brioneja Value Co-Creation offers the best opportunities to disruptive innovations Value Co-Creation is more than joint development, it is the ability of a customer to create or customize his/her own experience using your product/service offering The iPad has become a very powerful Co-creation tool that triangulates manufacturer, developer and end-user
  • 47. Acknowledgements Thanks to Smarty Ears, LLC for allowing me to be part of this exciting new field of product development www.smartyearsapps.com www.Brioneja.com Twitter: @Brioneja
  • 48. Contact Information Brioneja@SpyroTek.com www.Brioneja.com Twitter: @Brioneja www.Brioneja.com Twitter: @Brioneja
  • 49. References  C K Prahalad and VenkatRamaswamy2000 Harvard Business Review article, “Co-Opting Customer Competence”. C K Prahalad and VenkatRamaswamyHarvard Business School Press, The Future of Competition WimRampen, The future of marketing - understanding value co-creation. http://wimrampen.com/2009/08/07/my-personal-definition-of-business-with-customer-value-co-creation/ The Entrepreneurial Mindset, 2000, Innovation Killers, 2008, Harvard Business Review www.Brioneja.com Twitter: @Brioneja
  • 50. TouchChat is a registered trademark of Silver Kite Proloquo2Go is a registered trademark of AssistiveWare Expressive is a registered trademark of Smarty Ears, LLC OneVoice is a registered trademark of Acapela Group iCommunicate is a registered trademark of Grembe, Inc. Grace is a registered trademark of Shining Glow Dilbert is a registered trademark of Scott Adams, Inc. iPad is a registered trademark of Apple, Inc. www.Brioneja.com Twitter: @Brioneja