SlideShare a Scribd company logo
1 of 67
Download to read offline
How to build a social media  brand experience ? Mash up of various slideshares
Mash up of various slideshares  = The real life social network by  Paul Adams http://www.slideshare.net/padday/the-real-life-social-network-v2 The Micro-Sociology of Networks by David Armano http://www.slideshare.net/darmano/the-microsociology-of-networks   Activate The Market by mediafront by  http://www.slideshare.net/MediaFront/activate-the-market-6560480
Part 1 = What are social media about ? PART 2 = To integrate social networks  brands need to build “social brand experiences” PART 3 =  Exemple of a « social brand experience »  = the ford story
Part 1 = What are social media about ?
 
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=player_embedded
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=player_embedded
 
They don’t trust brands …
According to Nielsen  tr ust in Advertising,78% of consumers trust the advice of other consumers.   The same survey found that consumer recommendations are the most credible form of advertising.  Other reports have stated that 94% of consumers say that a word of mouth recommendation from a friend or trusted source that has  actually owned   the product  is the number one influencer of their purchase (Forrester Research, published by Zuberance).  A 2009 study by Razorfish found that 65% of consumers report having a  digital  experience that positively or negatively changed their opinion about a brand.  Of that group, 97% indicated that their digital experience influenced whether or not they eventually purchased the product from that brand.
People trust more their friends than google and brands websites and advertising.
 
 
 
 
 
 
 
The new influencers = « the friends »
 
The new comunication space = people « status » on social networks.
The new comunication space = people « status » on social networks.
The new comunication space = people « status » on social networks.
 
SOCIAL NETWORKS = PEOPLE IN DIRECT RELATION Web 1.0 = content WEB 2.0 = discussion WEB 3.0 = people
SOCIAL NETWORKS ARE USER CENTRIC People are interlinked and interacting in a participatory manner with engaging contents.
People are using social media to connect, share, discuss, vent and join  w ith family  w ith close friends with neighbors  w ith classmates  w ith coworkers and with complete strangers.  Their interactions are powered by hundreds of web and mobile applications.
The big difference is that social network are made to help people exchange on line their videos, photos…all in one space
..and they are designed to fit the way people exchange  on line…they share their life, at the pace of their life.
Social networks are a mean to an end.  Social networks are chosen because they are the right space to get to that end with the help of friends.
In the past few years, Facebook has surpassed MySpace as the most popular social network and Twitter has become so popular that news anchors read tweets while on the air. And while the surge in popularity for social networking centered around social networks designed for schools, it is being increasingly used by adults, with only one out of every ten Twitter uses being under the age of 18. #  Facebook with 133,623,529 unique visits. # MySpace with 50,615,444 unique visits. # Twitter with 23,573,178 unique visits. Facebook is the social network best designed for people to exchange on line
Facebook has made « people’s streams » easy to follow and  has made it easy to participate and add notes, photos, …
Twitter is designed to follow many « people’s streams »  but still has a long way to go to facilitate interactions.
The content plateforms have become social, but are not up  to speed with social networks.Even if they have opened  up discution, they are not designed yet to follow  other « people streams ».
Social networks facilitate complex interactions with very different people.
 
 
People are interacting in social networks with people they are not always friends with…interaction with them is « occasional »
PART 2 = to integrate social networks  brands need to build “social brand experiences”
social media outlets are not venues for typical advertising  messages. Social media sites are so called because  they allow social groups to form.  They are not a medium for the  hard sell. But how to engage people collectively ?
 
 
 
 
 
 
 
We socialize to find a solution to our problems.
Social media help us get things done…with the help of others.
 
 
 
 
 
 
 
 
 
Exemple of a « social brand experience »  = the ford story
 
 
 
A corporate opening = FORD 2.0 Ford is telling Ford history and sharing Ford plan for future
A social opening = PEOPLE 2.0 Ford is close to everybody’s life.
Sharing product experience = PRODUCT 2.0 Exitement around Ford fiesta relaunch.
 
 

More Related Content

What's hot

The Social Squared Manifesto
The Social Squared ManifestoThe Social Squared Manifesto
The Social Squared ManifestoGaurav Mishra
 
Sparxoo brochure8.5x5.5
Sparxoo brochure8.5x5.5Sparxoo brochure8.5x5.5
Sparxoo brochure8.5x5.5Sparxoo
 
The contributions of social geolocation in tourism
The contributions of social geolocation in tourismThe contributions of social geolocation in tourism
The contributions of social geolocation in tourismSWiTCH
 
Experiential Thinking
Experiential ThinkingExperiential Thinking
Experiential ThinkingLive Union
 
Google Plus Digital Advertising Campaign
Google Plus Digital Advertising CampaignGoogle Plus Digital Advertising Campaign
Google Plus Digital Advertising CampaignIrina Belsky
 
Facebook Marketing Model: Brand Socialization
Facebook Marketing Model: Brand SocializationFacebook Marketing Model: Brand Socialization
Facebook Marketing Model: Brand Socialization☀ Michel Demoor
 
Social Media Workshop: What can social media do for you
Social Media Workshop: What can social media do for youSocial Media Workshop: What can social media do for you
Social Media Workshop: What can social media do for youInteract
 
What Comes Before Digital Influence
What Comes Before Digital InfluenceWhat Comes Before Digital Influence
What Comes Before Digital InfluenceKrishnan Subramanian
 
THE STORY CUBE. Understanding the many dimensions of today's storytelling.
THE STORY CUBE. Understanding the many dimensions of today's storytelling.THE STORY CUBE. Understanding the many dimensions of today's storytelling.
THE STORY CUBE. Understanding the many dimensions of today's storytelling.Nick DeMartino
 
FOX Networks Group
FOX Networks GroupFOX Networks Group
FOX Networks GroupBrandwatch
 
A Perfect Storm The Social Web, Storytelling And Brands 08 07
A Perfect Storm  The Social Web, Storytelling And Brands 08 07A Perfect Storm  The Social Web, Storytelling And Brands 08 07
A Perfect Storm The Social Web, Storytelling And Brands 08 07Mel Exon
 
“How can we face Facebook?”
“How can we face Facebook?”“How can we face Facebook?”
“How can we face Facebook?”Coreconsulting
 
Cannes Lions 2015 Best Cases & Trends
Cannes Lions 2015 Best Cases & TrendsCannes Lions 2015 Best Cases & Trends
Cannes Lions 2015 Best Cases & TrendsM S
 
Second screen advertising: Correlation between Television and Digital Landsca...
Second screen advertising: Correlation between Television and Digital Landsca...Second screen advertising: Correlation between Television and Digital Landsca...
Second screen advertising: Correlation between Television and Digital Landsca...MOCA Interactive
 

What's hot (20)

The Social Squared Manifesto
The Social Squared ManifestoThe Social Squared Manifesto
The Social Squared Manifesto
 
Chemistry2011 trends
Chemistry2011 trendsChemistry2011 trends
Chemistry2011 trends
 
Sparxoo brochure8.5x5.5
Sparxoo brochure8.5x5.5Sparxoo brochure8.5x5.5
Sparxoo brochure8.5x5.5
 
The contributions of social geolocation in tourism
The contributions of social geolocation in tourismThe contributions of social geolocation in tourism
The contributions of social geolocation in tourism
 
Experiential Thinking
Experiential ThinkingExperiential Thinking
Experiential Thinking
 
Google Plus Digital Advertising Campaign
Google Plus Digital Advertising CampaignGoogle Plus Digital Advertising Campaign
Google Plus Digital Advertising Campaign
 
Facebook Marketing Model: Brand Socialization
Facebook Marketing Model: Brand SocializationFacebook Marketing Model: Brand Socialization
Facebook Marketing Model: Brand Socialization
 
Social Media Workshop: What can social media do for you
Social Media Workshop: What can social media do for youSocial Media Workshop: What can social media do for you
Social Media Workshop: What can social media do for you
 
Modern Communities
Modern CommunitiesModern Communities
Modern Communities
 
What Comes Before Digital Influence
What Comes Before Digital InfluenceWhat Comes Before Digital Influence
What Comes Before Digital Influence
 
Social tv tsene
Social tv tseneSocial tv tsene
Social tv tsene
 
THE STORY CUBE. Understanding the many dimensions of today's storytelling.
THE STORY CUBE. Understanding the many dimensions of today's storytelling.THE STORY CUBE. Understanding the many dimensions of today's storytelling.
THE STORY CUBE. Understanding the many dimensions of today's storytelling.
 
FOX Networks Group
FOX Networks GroupFOX Networks Group
FOX Networks Group
 
Digital 360
Digital 360Digital 360
Digital 360
 
A Perfect Storm The Social Web, Storytelling And Brands 08 07
A Perfect Storm  The Social Web, Storytelling And Brands 08 07A Perfect Storm  The Social Web, Storytelling And Brands 08 07
A Perfect Storm The Social Web, Storytelling And Brands 08 07
 
“How can we face Facebook?”
“How can we face Facebook?”“How can we face Facebook?”
“How can we face Facebook?”
 
Cannes Lions 2015 Best Cases & Trends
Cannes Lions 2015 Best Cases & TrendsCannes Lions 2015 Best Cases & Trends
Cannes Lions 2015 Best Cases & Trends
 
STORY TRIBES
STORY TRIBESSTORY TRIBES
STORY TRIBES
 
Social Graces
Social GracesSocial Graces
Social Graces
 
Second screen advertising: Correlation between Television and Digital Landsca...
Second screen advertising: Correlation between Television and Digital Landsca...Second screen advertising: Correlation between Television and Digital Landsca...
Second screen advertising: Correlation between Television and Digital Landsca...
 

Viewers also liked

Media history introduction_and_the_book
Media history introduction_and_the_bookMedia history introduction_and_the_book
Media history introduction_and_the_bookSteen Christiansen
 
Media History 2: Press and News Media
Media History 2: Press and News MediaMedia History 2: Press and News Media
Media History 2: Press and News MediaSteen Christiansen
 
A Brief History Of The Media In The Usa
A Brief History Of The Media In The UsaA Brief History Of The Media In The Usa
A Brief History Of The Media In The Usaianwienclawski
 
The Big Idea. Dead or Alive?
The Big Idea. Dead or Alive?The Big Idea. Dead or Alive?
The Big Idea. Dead or Alive?edward boches
 
Dietary Guidelines for America by the Numbers Infographic
Dietary Guidelines for America by the Numbers InfographicDietary Guidelines for America by the Numbers Infographic
Dietary Guidelines for America by the Numbers InfographicFood Insight
 
Grow with HubSpot - Tokyo - September 2016
Grow with HubSpot - Tokyo - September 2016Grow with HubSpot - Tokyo - September 2016
Grow with HubSpot - Tokyo - September 2016Ryan Bonnici
 
How does Content go Viral?
How does Content go Viral?How does Content go Viral?
How does Content go Viral?Daniel Howard
 
Last Minute Gift Guide
Last Minute Gift GuideLast Minute Gift Guide
Last Minute Gift GuideLloyd Douaihy
 
Times of India TOI- Art of a kind- Popart -2010
Times of India TOI- Art of a kind- Popart -2010Times of India TOI- Art of a kind- Popart -2010
Times of India TOI- Art of a kind- Popart -2010archana jhangiani
 
Hesham_Marei_portfolio2
Hesham_Marei_portfolio2Hesham_Marei_portfolio2
Hesham_Marei_portfolio2Hesham Marei
 
Inventory slide share
Inventory slide share Inventory slide share
Inventory slide share Sarah Pilling
 
Adversarial to Harmonious: Building the Developer / UX Connection
Adversarial to Harmonious: Building the Developer / UX ConnectionAdversarial to Harmonious: Building the Developer / UX Connection
Adversarial to Harmonious: Building the Developer / UX ConnectionNick Tucker
 

Viewers also liked (20)

Media History 6
Media History 6Media History 6
Media History 6
 
Media History 4
Media History 4Media History 4
Media History 4
 
A new semiotics age
A new semiotics ageA new semiotics age
A new semiotics age
 
Media history introduction_and_the_book
Media history introduction_and_the_bookMedia history introduction_and_the_book
Media history introduction_and_the_book
 
Media History 2: Press and News Media
Media History 2: Press and News MediaMedia History 2: Press and News Media
Media History 2: Press and News Media
 
Media History
Media HistoryMedia History
Media History
 
A Brief History Of The Media In The Usa
A Brief History Of The Media In The UsaA Brief History Of The Media In The Usa
A Brief History Of The Media In The Usa
 
American media
American mediaAmerican media
American media
 
The Big Idea. Dead or Alive?
The Big Idea. Dead or Alive?The Big Idea. Dead or Alive?
The Big Idea. Dead or Alive?
 
Dietary Guidelines for America by the Numbers Infographic
Dietary Guidelines for America by the Numbers InfographicDietary Guidelines for America by the Numbers Infographic
Dietary Guidelines for America by the Numbers Infographic
 
save girl child...
save girl child...save girl child...
save girl child...
 
Grow with HubSpot - Tokyo - September 2016
Grow with HubSpot - Tokyo - September 2016Grow with HubSpot - Tokyo - September 2016
Grow with HubSpot - Tokyo - September 2016
 
How does Content go Viral?
How does Content go Viral?How does Content go Viral?
How does Content go Viral?
 
Pttict2
Pttict2Pttict2
Pttict2
 
Last Minute Gift Guide
Last Minute Gift GuideLast Minute Gift Guide
Last Minute Gift Guide
 
Times of India TOI- Art of a kind- Popart -2010
Times of India TOI- Art of a kind- Popart -2010Times of India TOI- Art of a kind- Popart -2010
Times of India TOI- Art of a kind- Popart -2010
 
Hesham_Marei_portfolio2
Hesham_Marei_portfolio2Hesham_Marei_portfolio2
Hesham_Marei_portfolio2
 
Why I Walk
Why I WalkWhy I Walk
Why I Walk
 
Inventory slide share
Inventory slide share Inventory slide share
Inventory slide share
 
Adversarial to Harmonious: Building the Developer / UX Connection
Adversarial to Harmonious: Building the Developer / UX ConnectionAdversarial to Harmonious: Building the Developer / UX Connection
Adversarial to Harmonious: Building the Developer / UX Connection
 

Similar to The social media brand experience.

ms word 2.docx
ms word 2.docxms word 2.docx
ms word 2.docxSUTHEKAS
 
Using Tumblr, The Radio, And The Papers App
Using Tumblr, The Radio, And The Papers AppUsing Tumblr, The Radio, And The Papers App
Using Tumblr, The Radio, And The Papers AppKris Cundiff
 
Impact Of Social Networking Websites On Business
Impact Of Social Networking Websites On BusinessImpact Of Social Networking Websites On Business
Impact Of Social Networking Websites On BusinessElizabeth Jenkins
 
Social Media and Its Impact on Consumer Behavior
Social Media and Its Impact on Consumer BehaviorSocial Media and Its Impact on Consumer Behavior
Social Media and Its Impact on Consumer BehaviorDeep Focus
 
Social media assigment2
Social media assigment2Social media assigment2
Social media assigment2Samu Vilkki
 
Using Social Media For Urban Planning Projects
Using Social Media For Urban Planning ProjectsUsing Social Media For Urban Planning Projects
Using Social Media For Urban Planning ProjectsAlexis Massaro Jackson
 
Social Media Content 101
Social Media Content 101Social Media Content 101
Social Media Content 101Ben Popov
 
Social media for personal branding
Social media for personal brandingSocial media for personal branding
Social media for personal brandingNastiti Mayawulan
 
Social-media-shoaib presentation, types advantages disadvantages pptx
Social-media-shoaib presentation, types advantages disadvantages pptxSocial-media-shoaib presentation, types advantages disadvantages pptx
Social-media-shoaib presentation, types advantages disadvantages pptxIhtishHasan
 
Social Media Tools For School PR
Social Media Tools For School PRSocial Media Tools For School PR
Social Media Tools For School PRRichie Escovedo
 
Social media travel hospitality - paper
Social media travel hospitality - paperSocial media travel hospitality - paper
Social media travel hospitality - paperKatrien Cattoor
 
Guide to developing social media plan- Ishwar Jha
Guide to developing social media plan- Ishwar JhaGuide to developing social media plan- Ishwar Jha
Guide to developing social media plan- Ishwar JhaGetEvangelized
 
CIPR Fifth Estate - Voluntary Sector Group: "Social Media - an introduction"
CIPR Fifth Estate - Voluntary Sector Group: "Social Media - an introduction"CIPR Fifth Estate - Voluntary Sector Group: "Social Media - an introduction"
CIPR Fifth Estate - Voluntary Sector Group: "Social Media - an introduction"Bright One
 

Similar to The social media brand experience. (20)

Social Media
Social MediaSocial Media
Social Media
 
ms word 2.docx
ms word 2.docxms word 2.docx
ms word 2.docx
 
Using Tumblr, The Radio, And The Papers App
Using Tumblr, The Radio, And The Papers AppUsing Tumblr, The Radio, And The Papers App
Using Tumblr, The Radio, And The Papers App
 
Impact Of Social Networking Websites On Business
Impact Of Social Networking Websites On BusinessImpact Of Social Networking Websites On Business
Impact Of Social Networking Websites On Business
 
Assigment 2
Assigment 2Assigment 2
Assigment 2
 
Assigment 2
Assigment 2Assigment 2
Assigment 2
 
Social Media and Its Impact on Consumer Behavior
Social Media and Its Impact on Consumer BehaviorSocial Media and Its Impact on Consumer Behavior
Social Media and Its Impact on Consumer Behavior
 
Digital Technology And Social Media Essay
Digital Technology And Social Media EssayDigital Technology And Social Media Essay
Digital Technology And Social Media Essay
 
Social Media For A Cause
Social Media For A CauseSocial Media For A Cause
Social Media For A Cause
 
social networking
social networkingsocial networking
social networking
 
Social media assigment2
Social media assigment2Social media assigment2
Social media assigment2
 
Using Social Media For Urban Planning Projects
Using Social Media For Urban Planning ProjectsUsing Social Media For Urban Planning Projects
Using Social Media For Urban Planning Projects
 
Social Media Content 101
Social Media Content 101Social Media Content 101
Social Media Content 101
 
Social media for personal branding
Social media for personal brandingSocial media for personal branding
Social media for personal branding
 
Social media brief
Social media brief Social media brief
Social media brief
 
Social-media-shoaib presentation, types advantages disadvantages pptx
Social-media-shoaib presentation, types advantages disadvantages pptxSocial-media-shoaib presentation, types advantages disadvantages pptx
Social-media-shoaib presentation, types advantages disadvantages pptx
 
Social Media Tools For School PR
Social Media Tools For School PRSocial Media Tools For School PR
Social Media Tools For School PR
 
Social media travel hospitality - paper
Social media travel hospitality - paperSocial media travel hospitality - paper
Social media travel hospitality - paper
 
Guide to developing social media plan- Ishwar Jha
Guide to developing social media plan- Ishwar JhaGuide to developing social media plan- Ishwar Jha
Guide to developing social media plan- Ishwar Jha
 
CIPR Fifth Estate - Voluntary Sector Group: "Social Media - an introduction"
CIPR Fifth Estate - Voluntary Sector Group: "Social Media - an introduction"CIPR Fifth Estate - Voluntary Sector Group: "Social Media - an introduction"
CIPR Fifth Estate - Voluntary Sector Group: "Social Media - an introduction"
 

More from nous sommes vivants

LES VINS ET CHAMPAGNES REGENERATIFS (ISSUS DE L'AGRICULTURE RÉGÉNÉRATIVE) ...
LES VINS ET CHAMPAGNES REGENERATIFS (ISSUS DE L'AGRICULTURE RÉGÉNÉRATIVE) ...LES VINS ET CHAMPAGNES REGENERATIFS (ISSUS DE L'AGRICULTURE RÉGÉNÉRATIVE) ...
LES VINS ET CHAMPAGNES REGENERATIFS (ISSUS DE L'AGRICULTURE RÉGÉNÉRATIVE) ...nous sommes vivants
 
Valoriser ses impacts positifs Incubateur Rungis&Co #NOUSSOMMESVIVANTS (11).pdf
Valoriser ses impacts positifs Incubateur Rungis&Co  #NOUSSOMMESVIVANTS (11).pdfValoriser ses impacts positifs Incubateur Rungis&Co  #NOUSSOMMESVIVANTS (11).pdf
Valoriser ses impacts positifs Incubateur Rungis&Co #NOUSSOMMESVIVANTS (11).pdfnous sommes vivants
 
Humans performing under pressure. Emotional intellingence #noussommesvivants.pdf
Humans performing under pressure. Emotional intellingence #noussommesvivants.pdfHumans performing under pressure. Emotional intellingence #noussommesvivants.pdf
Humans performing under pressure. Emotional intellingence #noussommesvivants.pdfnous sommes vivants
 
A-Regenerative-Approach-to-Tourism-in-Canada_FR.pdf
A-Regenerative-Approach-to-Tourism-in-Canada_FR.pdfA-Regenerative-Approach-to-Tourism-in-Canada_FR.pdf
A-Regenerative-Approach-to-Tourism-in-Canada_FR.pdfnous sommes vivants
 
TRANSFORMER LES MODÈLES MENTAUX POUR MOBILISER LE COLLECTIF SUR L'ÉCOLOGIE...
TRANSFORMER LES MODÈLES MENTAUX  POUR MOBILISER LE COLLECTIF SUR L'ÉCOLOGIE...TRANSFORMER LES MODÈLES MENTAUX  POUR MOBILISER LE COLLECTIF SUR L'ÉCOLOGIE...
TRANSFORMER LES MODÈLES MENTAUX POUR MOBILISER LE COLLECTIF SUR L'ÉCOLOGIE...nous sommes vivants
 
LES VINS REGENERATIFS (ISSUS DE L'AGRICULTURE RÉGÉNÉRATIVE) EN FRANCE ET A...
LES VINS REGENERATIFS (ISSUS DE L'AGRICULTURE RÉGÉNÉRATIVE) EN FRANCE ET A...LES VINS REGENERATIFS (ISSUS DE L'AGRICULTURE RÉGÉNÉRATIVE) EN FRANCE ET A...
LES VINS REGENERATIFS (ISSUS DE L'AGRICULTURE RÉGÉNÉRATIVE) EN FRANCE ET A...nous sommes vivants
 
Formation à la fresque des émotions #noussommesvivants
Formation à la fresque des émotions #noussommesvivantsFormation à la fresque des émotions #noussommesvivants
Formation à la fresque des émotions #noussommesvivantsnous sommes vivants
 
Le facteur humain dans la transition écologique #facteurhumain #noussommesvi...
Le facteur humain dans la transition écologique #facteurhumain #noussommesvi...Le facteur humain dans la transition écologique #facteurhumain #noussommesvi...
Le facteur humain dans la transition écologique #facteurhumain #noussommesvi...nous sommes vivants
 
Les nouveaux imaginaires de l'écologie par jérémy Dumont, planneur stratégiqu...
Les nouveaux imaginaires de l'écologie par jérémy Dumont, planneur stratégiqu...Les nouveaux imaginaires de l'écologie par jérémy Dumont, planneur stratégiqu...
Les nouveaux imaginaires de l'écologie par jérémy Dumont, planneur stratégiqu...nous sommes vivants
 
Présentation de la fresque des émotions #noussommesvivants
Présentation de la fresque des émotions #noussommesvivants Présentation de la fresque des émotions #noussommesvivants
Présentation de la fresque des émotions #noussommesvivants nous sommes vivants
 
LE BUSINESS MODEL CANVAS DE L'ENTREPRISE REGENERATIVE (V4) #noussommesvivants
LE BUSINESS MODEL CANVAS DE L'ENTREPRISE REGENERATIVE (V4)  #noussommesvivantsLE BUSINESS MODEL CANVAS DE L'ENTREPRISE REGENERATIVE (V4)  #noussommesvivants
LE BUSINESS MODEL CANVAS DE L'ENTREPRISE REGENERATIVE (V4) #noussommesvivantsnous sommes vivants
 
Présentation de la fresque des imaginaires #noussommesvivants
Présentation de la fresque des imaginaires #noussommesvivants Présentation de la fresque des imaginaires #noussommesvivants
Présentation de la fresque des imaginaires #noussommesvivants nous sommes vivants
 
Les ateliers de nous sommes vivants pour régénérer le vivant #noussommesvi...
Les ateliers de nous sommes vivants pour régénérer le vivant #noussommesvi...Les ateliers de nous sommes vivants pour régénérer le vivant #noussommesvi...
Les ateliers de nous sommes vivants pour régénérer le vivant #noussommesvi...nous sommes vivants
 
Présentation de la fresque du facteur humain #noussommesvivants #facteurhumain
Présentation de la fresque du facteur humain #noussommesvivants #facteurhumainPrésentation de la fresque du facteur humain #noussommesvivants #facteurhumain
Présentation de la fresque du facteur humain #noussommesvivants #facteurhumainnous sommes vivants
 
Formation à l'animation de la fresque des imaginaires #noussommesvivants
Formation à l'animation de la  fresque des imaginaires #noussommesvivantsFormation à l'animation de la  fresque des imaginaires #noussommesvivants
Formation à l'animation de la fresque des imaginaires #noussommesvivantsnous sommes vivants
 
REGENERATIVE BRANDS Part 1 _ THE CLIMATE SOIL STORY #NOUSSOMMESVIVANTS
REGENERATIVE BRANDS Part 1 _ THE CLIMATE SOIL STORY #NOUSSOMMESVIVANTS REGENERATIVE BRANDS Part 1 _ THE CLIMATE SOIL STORY #NOUSSOMMESVIVANTS
REGENERATIVE BRANDS Part 1 _ THE CLIMATE SOIL STORY #NOUSSOMMESVIVANTS nous sommes vivants
 
REGENERATIVE BRANDS PART 3 - BRANDS AND LOCAL REGENERATIVE AGRICULTURE
REGENERATIVE BRANDS  PART 3 - BRANDS AND LOCAL REGENERATIVE AGRICULTUREREGENERATIVE BRANDS  PART 3 - BRANDS AND LOCAL REGENERATIVE AGRICULTURE
REGENERATIVE BRANDS PART 3 - BRANDS AND LOCAL REGENERATIVE AGRICULTUREnous sommes vivants
 
REGENERATIVE BRANDS PART 2 - POSITIVE FOOD FROM REGENERATIVE AGRICULTURE #NO...
REGENERATIVE BRANDS  PART 2 - POSITIVE FOOD FROM REGENERATIVE AGRICULTURE #NO...REGENERATIVE BRANDS  PART 2 - POSITIVE FOOD FROM REGENERATIVE AGRICULTURE #NO...
REGENERATIVE BRANDS PART 2 - POSITIVE FOOD FROM REGENERATIVE AGRICULTURE #NO...nous sommes vivants
 

More from nous sommes vivants (20)

LES VINS ET CHAMPAGNES REGENERATIFS (ISSUS DE L'AGRICULTURE RÉGÉNÉRATIVE) ...
LES VINS ET CHAMPAGNES REGENERATIFS (ISSUS DE L'AGRICULTURE RÉGÉNÉRATIVE) ...LES VINS ET CHAMPAGNES REGENERATIFS (ISSUS DE L'AGRICULTURE RÉGÉNÉRATIVE) ...
LES VINS ET CHAMPAGNES REGENERATIFS (ISSUS DE L'AGRICULTURE RÉGÉNÉRATIVE) ...
 
Valoriser ses impacts positifs Incubateur Rungis&Co #NOUSSOMMESVIVANTS (11).pdf
Valoriser ses impacts positifs Incubateur Rungis&Co  #NOUSSOMMESVIVANTS (11).pdfValoriser ses impacts positifs Incubateur Rungis&Co  #NOUSSOMMESVIVANTS (11).pdf
Valoriser ses impacts positifs Incubateur Rungis&Co #NOUSSOMMESVIVANTS (11).pdf
 
Humans performing under pressure. Emotional intellingence #noussommesvivants.pdf
Humans performing under pressure. Emotional intellingence #noussommesvivants.pdfHumans performing under pressure. Emotional intellingence #noussommesvivants.pdf
Humans performing under pressure. Emotional intellingence #noussommesvivants.pdf
 
A-Regenerative-Approach-to-Tourism-in-Canada_FR.pdf
A-Regenerative-Approach-to-Tourism-in-Canada_FR.pdfA-Regenerative-Approach-to-Tourism-in-Canada_FR.pdf
A-Regenerative-Approach-to-Tourism-in-Canada_FR.pdf
 
TRANSFORMER LES MODÈLES MENTAUX POUR MOBILISER LE COLLECTIF SUR L'ÉCOLOGIE...
TRANSFORMER LES MODÈLES MENTAUX  POUR MOBILISER LE COLLECTIF SUR L'ÉCOLOGIE...TRANSFORMER LES MODÈLES MENTAUX  POUR MOBILISER LE COLLECTIF SUR L'ÉCOLOGIE...
TRANSFORMER LES MODÈLES MENTAUX POUR MOBILISER LE COLLECTIF SUR L'ÉCOLOGIE...
 
LES VINS REGENERATIFS (ISSUS DE L'AGRICULTURE RÉGÉNÉRATIVE) EN FRANCE ET A...
LES VINS REGENERATIFS (ISSUS DE L'AGRICULTURE RÉGÉNÉRATIVE) EN FRANCE ET A...LES VINS REGENERATIFS (ISSUS DE L'AGRICULTURE RÉGÉNÉRATIVE) EN FRANCE ET A...
LES VINS REGENERATIFS (ISSUS DE L'AGRICULTURE RÉGÉNÉRATIVE) EN FRANCE ET A...
 
Formation à la fresque des émotions #noussommesvivants
Formation à la fresque des émotions #noussommesvivantsFormation à la fresque des émotions #noussommesvivants
Formation à la fresque des émotions #noussommesvivants
 
Le facteur humain dans la transition écologique #facteurhumain #noussommesvi...
Le facteur humain dans la transition écologique #facteurhumain #noussommesvi...Le facteur humain dans la transition écologique #facteurhumain #noussommesvi...
Le facteur humain dans la transition écologique #facteurhumain #noussommesvi...
 
Les nouveaux imaginaires de l'écologie par jérémy Dumont, planneur stratégiqu...
Les nouveaux imaginaires de l'écologie par jérémy Dumont, planneur stratégiqu...Les nouveaux imaginaires de l'écologie par jérémy Dumont, planneur stratégiqu...
Les nouveaux imaginaires de l'écologie par jérémy Dumont, planneur stratégiqu...
 
Présentation de la fresque des émotions #noussommesvivants
Présentation de la fresque des émotions #noussommesvivants Présentation de la fresque des émotions #noussommesvivants
Présentation de la fresque des émotions #noussommesvivants
 
LE BUSINESS MODEL CANVAS DE L'ENTREPRISE REGENERATIVE (V4) #noussommesvivants
LE BUSINESS MODEL CANVAS DE L'ENTREPRISE REGENERATIVE (V4)  #noussommesvivantsLE BUSINESS MODEL CANVAS DE L'ENTREPRISE REGENERATIVE (V4)  #noussommesvivants
LE BUSINESS MODEL CANVAS DE L'ENTREPRISE REGENERATIVE (V4) #noussommesvivants
 
Présentation de la fresque des imaginaires #noussommesvivants
Présentation de la fresque des imaginaires #noussommesvivants Présentation de la fresque des imaginaires #noussommesvivants
Présentation de la fresque des imaginaires #noussommesvivants
 
Les ateliers de nous sommes vivants pour régénérer le vivant #noussommesvi...
Les ateliers de nous sommes vivants pour régénérer le vivant #noussommesvi...Les ateliers de nous sommes vivants pour régénérer le vivant #noussommesvi...
Les ateliers de nous sommes vivants pour régénérer le vivant #noussommesvi...
 
Présentation de la fresque du facteur humain #noussommesvivants #facteurhumain
Présentation de la fresque du facteur humain #noussommesvivants #facteurhumainPrésentation de la fresque du facteur humain #noussommesvivants #facteurhumain
Présentation de la fresque du facteur humain #noussommesvivants #facteurhumain
 
Formation à l'animation de la fresque des imaginaires #noussommesvivants
Formation à l'animation de la  fresque des imaginaires #noussommesvivantsFormation à l'animation de la  fresque des imaginaires #noussommesvivants
Formation à l'animation de la fresque des imaginaires #noussommesvivants
 
BOOK DE JEREMY DUMONT
BOOK DE JEREMY DUMONTBOOK DE JEREMY DUMONT
BOOK DE JEREMY DUMONT
 
CV ET BOOK DE JEREMY DUMONT
CV ET BOOK DE JEREMY DUMONTCV ET BOOK DE JEREMY DUMONT
CV ET BOOK DE JEREMY DUMONT
 
REGENERATIVE BRANDS Part 1 _ THE CLIMATE SOIL STORY #NOUSSOMMESVIVANTS
REGENERATIVE BRANDS Part 1 _ THE CLIMATE SOIL STORY #NOUSSOMMESVIVANTS REGENERATIVE BRANDS Part 1 _ THE CLIMATE SOIL STORY #NOUSSOMMESVIVANTS
REGENERATIVE BRANDS Part 1 _ THE CLIMATE SOIL STORY #NOUSSOMMESVIVANTS
 
REGENERATIVE BRANDS PART 3 - BRANDS AND LOCAL REGENERATIVE AGRICULTURE
REGENERATIVE BRANDS  PART 3 - BRANDS AND LOCAL REGENERATIVE AGRICULTUREREGENERATIVE BRANDS  PART 3 - BRANDS AND LOCAL REGENERATIVE AGRICULTURE
REGENERATIVE BRANDS PART 3 - BRANDS AND LOCAL REGENERATIVE AGRICULTURE
 
REGENERATIVE BRANDS PART 2 - POSITIVE FOOD FROM REGENERATIVE AGRICULTURE #NO...
REGENERATIVE BRANDS  PART 2 - POSITIVE FOOD FROM REGENERATIVE AGRICULTURE #NO...REGENERATIVE BRANDS  PART 2 - POSITIVE FOOD FROM REGENERATIVE AGRICULTURE #NO...
REGENERATIVE BRANDS PART 2 - POSITIVE FOOD FROM REGENERATIVE AGRICULTURE #NO...
 

Recently uploaded

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 

Recently uploaded (20)

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 

The social media brand experience.

  • 1. How to build a social media brand experience ? Mash up of various slideshares
  • 2. Mash up of various slideshares = The real life social network by Paul Adams http://www.slideshare.net/padday/the-real-life-social-network-v2 The Micro-Sociology of Networks by David Armano http://www.slideshare.net/darmano/the-microsociology-of-networks Activate The Market by mediafront by http://www.slideshare.net/MediaFront/activate-the-market-6560480
  • 3. Part 1 = What are social media about ? PART 2 = To integrate social networks brands need to build “social brand experiences” PART 3 = Exemple of a « social brand experience » = the ford story
  • 4. Part 1 = What are social media about ?
  • 5.  
  • 8.  
  • 9. They don’t trust brands …
  • 10. According to Nielsen tr ust in Advertising,78% of consumers trust the advice of other consumers. The same survey found that consumer recommendations are the most credible form of advertising. Other reports have stated that 94% of consumers say that a word of mouth recommendation from a friend or trusted source that has actually owned the product is the number one influencer of their purchase (Forrester Research, published by Zuberance). A 2009 study by Razorfish found that 65% of consumers report having a digital experience that positively or negatively changed their opinion about a brand. Of that group, 97% indicated that their digital experience influenced whether or not they eventually purchased the product from that brand.
  • 11. People trust more their friends than google and brands websites and advertising.
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19. The new influencers = « the friends »
  • 20.  
  • 21. The new comunication space = people « status » on social networks.
  • 22. The new comunication space = people « status » on social networks.
  • 23. The new comunication space = people « status » on social networks.
  • 24.  
  • 25. SOCIAL NETWORKS = PEOPLE IN DIRECT RELATION Web 1.0 = content WEB 2.0 = discussion WEB 3.0 = people
  • 26. SOCIAL NETWORKS ARE USER CENTRIC People are interlinked and interacting in a participatory manner with engaging contents.
  • 27. People are using social media to connect, share, discuss, vent and join w ith family w ith close friends with neighbors w ith classmates w ith coworkers and with complete strangers. Their interactions are powered by hundreds of web and mobile applications.
  • 28. The big difference is that social network are made to help people exchange on line their videos, photos…all in one space
  • 29. ..and they are designed to fit the way people exchange on line…they share their life, at the pace of their life.
  • 30. Social networks are a mean to an end. Social networks are chosen because they are the right space to get to that end with the help of friends.
  • 31. In the past few years, Facebook has surpassed MySpace as the most popular social network and Twitter has become so popular that news anchors read tweets while on the air. And while the surge in popularity for social networking centered around social networks designed for schools, it is being increasingly used by adults, with only one out of every ten Twitter uses being under the age of 18. # Facebook with 133,623,529 unique visits. # MySpace with 50,615,444 unique visits. # Twitter with 23,573,178 unique visits. Facebook is the social network best designed for people to exchange on line
  • 32. Facebook has made « people’s streams » easy to follow and has made it easy to participate and add notes, photos, …
  • 33. Twitter is designed to follow many « people’s streams » but still has a long way to go to facilitate interactions.
  • 34. The content plateforms have become social, but are not up to speed with social networks.Even if they have opened up discution, they are not designed yet to follow other « people streams ».
  • 35. Social networks facilitate complex interactions with very different people.
  • 36.  
  • 37.  
  • 38. People are interacting in social networks with people they are not always friends with…interaction with them is « occasional »
  • 39. PART 2 = to integrate social networks brands need to build “social brand experiences”
  • 40. social media outlets are not venues for typical advertising messages. Social media sites are so called because they allow social groups to form. They are not a medium for the hard sell. But how to engage people collectively ?
  • 41.  
  • 42.  
  • 43.  
  • 44.  
  • 45.  
  • 46.  
  • 47.  
  • 48. We socialize to find a solution to our problems.
  • 49. Social media help us get things done…with the help of others.
  • 50.  
  • 51.  
  • 52.  
  • 53.  
  • 54.  
  • 55.  
  • 56.  
  • 57.  
  • 58.  
  • 59. Exemple of a « social brand experience » = the ford story
  • 60.  
  • 61.  
  • 62.  
  • 63. A corporate opening = FORD 2.0 Ford is telling Ford history and sharing Ford plan for future
  • 64. A social opening = PEOPLE 2.0 Ford is close to everybody’s life.
  • 65. Sharing product experience = PRODUCT 2.0 Exitement around Ford fiesta relaunch.
  • 66.  
  • 67.