Transmedia in Education
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This presentation highlights the power to engage students through transmedia storytelling. For three weeks in Feb 2012, 600 students across Florida worked in teams of five to role-play c-level executives of a space cargo company. When one of their rockets crashes into a local town causing environmental damage, the students much decide how their company should respond. Conducttr is a pervasive entertainment platform - a revolutionary technology for telling stories across social media, email, mobile and more. The platform simulated a real-life disaster scenario emailing the students as employees in their own company and tweeting and updating Facebook as members of the local community. http://tstoryteller.com
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Transmedia in Education
- 1. Case Study: Educational ARG Alternate Reality Game Contact robert@tstoryteller.com USA: +1 415 287 4150 Europe: +44 207 193 4567
- 2. About the Client • Doubletake Studios (DS) is a creative agency based in Tampa, Florida • DS pitched and won a project to provide a connected learning experience to 13-17 year olds across 17 schools in the state of Florida • DS handled all client liaison Doubletake Studios • DS created all story and production content • Transmedia Storyteller Ltd worked with DS as silent partner providing consultancy and our Conducttr platform as a managed service to deliver the learning experience
- 3. Background and Results • Production Team – 1 fulltime person at Doubletake Studios (plus team as needed for story, web design, video & graphics production) – 1 person part-time from Transmedia Storyteller Ltd • Results – More that 600 students took part – Conducttr handled more than 4000 character-to-student interactions – Engagement: 38% Engagement measured as ratio of student action to character call-to-action.
- 4. Workflow timeline • Aug 2011 Doubletake Studios consult with Transmedia Storyteller Ltd on use of Conducttr • Sept 2011 Doubletake Studios wins the project • Dec 2011 First play test for teachers and DS’ client • Jan 2012 Second play test for project financial sponsors • Feb 2012 Live with students Feb 6th-Feb 24th (3 weeks) In the play test, the 3 week experience is compressed to 3 days with one day = 1 week. After each test the experience is reset to be run again.
- 5. Story • Cosmic Voyager Enterprises (CVE) is a space cargo company based in Florida. • CVE employs many people in the neighboring towns and takes its corporate social responsibility seriously • On Feb 6th 2012 a CVE rocket crashes into the small town of Millisville, FL causing physical and possible long-term environment damage from the payload • The CVE executive team must complete a report for the board & investors that explains their action plan.
- 6. Experience • Students form into teams of five to play a C-level executive role: CEO/COO/CMO/CFO/GC • Communications come from fictional characters inside and outside the company • Each student gets role-specific communications (e.g. the CEO only gets information intended for the CEO) • Students must collaborate inside the classroom to share knowledge and discuss solutions • They are given a fictional budget that is insufficient to cover all their needs. Hence they are forced to make compromises which generates ethical and financial discussions • Business partners from the local community visited classrooms to support teachers.
- 7. Learning objectives • Teach ethics and economics • Simulation of real-life scenario • Self-guided problem solving • Collaborative working • New media comprehension
- 8. Engagement INTERACTION • Personalized replies to incoming emails & Tweets from fictional characters ETHICAL DECISIONS • “The Whistleblower” • Employee who contacts the students claiming that the payload was over weight • “The Extortionist” • Dept. Environment agent that proposes a pay-off for him to write a more favorable report. GAME-STYLE REWARDS • Rewards based on involvement: – “I like what you’re doing, I’ve recommend a bonus increase at the next pay review board” – “You’re asking great questions, you can have use of the company seats behind the catcher…”
- 9. Production materials • Videos – YouTube and embedded on website • Facebook & Twitter profiles • “Corporate website” • Report documents (PDFs) • Teacher & project funder support – Lesson guide – Weekly advanced “cheat sheet” • Interactive communications – Emails, Tweets, Facebook status updates
- 10. Students love to role-play Fictional environmental activist
- 12. Conducttr • Manages all student registrations – “I want to register as CEO for Royal Palm Beach” – students tagged by role and school • Manages all teacher registrations and assistance – “tell me the story so far” - • Manages all social media and email communications • Allows re-run of experience after tests & annually • Produces all performance metrics
- 13. Next steps • Re-run the experience for new students • Create new stories & scenarios • Tackle new topics & learning objectives
- 14. Contact • Conducttr: Transmedia Storyteller Ltd • Educational ARG: Doubletake Studios Transmedia Storyteller Ltd Doubletake Studios Robert Pratten, CEO Terri Hall, President robert@tstoryteller.com 105 S. Fielding Ave. Suite B USA: +1 415 287 4150 Tampa, FL 33606 Europe: +44 207 193 4567 Tel: 813-251-6308