X6021: Intro to Social Media and Professional Networking

This course will cover the basics of social media and using those tools to enhance professional networking for college applications and internship/job searches.

Lisa Chau will be instructing the class. She has been involved with Web 2.0 since graduate school at Dartmouth College, where she completed an independent study on blogging. She was subsequently highlighted as a woman blogger in Wellesley Magazine, published by her undergraduate alma mater. Since 2009, Lisa has worked as an Assistant Director at the Tuck School of Business. Follow her on Twitter at https://twitter.com/#!/Lisa03755

The Twitter hashtag for the class is #LisaChauMIT

Syllabus:

Week 1: Social Media & Professional Networking

http://socialmediaweek.org/newyork/2012/01/17/what-is-social-media-why-do-we-care-2/

Week 2: Twitter & Public v. Private

http://socialmediaweek.org/newyork/2012/05/15/public-v-private/

Week 3: Twitter, Hootsuite & Klout

http://socialmediaweek.org/newyork/2012/03/27/twelve-twitter-tips/

Week 4: Maximizing Your LinkedIn Presence

http://socialmediaweek.org/newyork/2012/05/08/maximizing-your-linkedin-presence/

Week 5:

i) Recap & Questions

ii) Analytics

iii) Media

http://socialmediaweek.org/newyork/2012/02/27/coverage-of-smw12-socializing-the-news/

Week 6: Wordpress Tutorial

With a discussion of Tumblr

http://socialmediaweek.org/newyork/2012/01/23/tumblbeasts-14-lisa-0/

Week 7:

i) Facebook & Pinterest

ii) Final questions