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Alex Mill opens new store

By Kristopher Fraser

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Retail

Alex Mill, originally launched in 2012 by Alex Drexler with a tiny storefront on Elizabeth Street in Nolita, has opened a new, larger shop, just blocks away, at 70 Mercer Street. With a reinvention last year, and a new founding partner (Madewell and J.Crew's former design lead Somsack Sikhounmuong) interest in the brand has grown. So much so, they opened a pop-up on Greene Street last June. It only made sense that they would want a more central location next.

Under the leadership of Alex, Sikhounmuong, and the line's godfather of sorts Mickey Drexler (who happens to be Alex's dad, and J. Crew and Madewell's former CEO and chairman) the new space includes the just-launched spring collection. The clothes are what you might expect from a trio with such a pedigree. Ever since Mickey brought Sikhounmuong and Alex together nearly two years ago, the partnership has continued to pay off: Alex's vision for a company revolving around a perfect shirt and Sikhounmuong's ability to create just that merged into a collection of easy-to-wear clothes.

"It's so important that people see, touch, and try on our clothes in person," Sikhounmuong said in a statement. "So much of what we do is about the warmth of a wash, the way fabrics feel and how a color looks in new lights, the way it fits and how someone feels in something when they put it on. I learn something each time I talk with a customer."

"We're really happy with the early momentum around the reimagined Alex Mill since we launched last February," Alex said in a statement. "This store is one element of our expansion plan, and we're excited to keep growing and take Alex Mill to the next level."

photo: courtesy of Alex Mill

Alex Mill