1. They’re making no more of it. Doesn’t matter whether you’re rich or poor, we all abide by the same clock.

2. Stimulation. That’s what we all want with our time. We want to be excited, we want to be titillated. We want the jones love gives us, the high of infatuation, the satisfaction of sex. Know that everything you create, that you want the time of others for, has to compete with love and sex.

3. Love. Is primarily between two people. But you can love an object or a concept, it’s all about the passion. How do we ignite this passion in others? Some try to second-guess, try to deliver what people want, and there’s satisfaction in that, but what we look for most is the unknown, the unexpected, that gets us high the same way we do when we meet new people.

4. Love is frequently at first sight, but not always. So, in order for love to grow you have to be in someone’s field of vision and/or experience on a regular basis. How do you achieve this? Well, if you like someone in school you find out their schedule and show up in the cafeteria at the same time. If you like them at work, you volunteer for the same projects, and you hang out in groups that include them when the day is done. If you’re purveying nothing necessary, neither food nor water, if you’re in the creative field, it’s a matter of being in the line of vision on a regular basis, which is why celebrities employ scorched earth publicity campaigns. But these are oftentimes brief, and we know that love is long. And we know that he who throws themselves in front of us is rarely desirable.

5. Used to be stimulation was scarce, now it’s plentiful. The information society gives us every book, movie and film at our fingertips, we’re overwhelmed, we’re constantly looking for trusted guides, filters who tell us what to partake of. The currency in this world is credibility, but credibility requires its own curation, which is anathema to those self-promoting online. So we’re overwhelmed with noise, causing us to tune out and retreat to that which has stimulated us in the past.

6. Yields to frustration. With so much to do and so little time that which is not instantly intuitive is cast aside and denigrated. We don’t want frustration on our way to usability. Interface designers are king. It doesn’t matter what it can do if we can’t access it.

7. We don’t want to feel alone on the time space continuum. So, if we can bond with you, we’ve got unlimited time for you. Whether it be lovers, friends or artists. We want to feel attached, we want to feel connected. Which is why you’re better off being yourself, with all your rough edges, than blanding yourself down for public consumption. Because it’s our rough edges that make us lovable, that hook us. That’s right, we live in a Velcro world, we’re all loops looking for hooks.

8. Instant gratification has superseded the long hard slog. It’s hard to practice your instrument alone in your bedroom because this leaves you disconnected from others. It’s easier to social network and connect, for the hit of dopamine.

9. Passion and excitement are contagious. You don’t have to implore us to partake, to follow you, all you have to do is be your bubbly self, testifying about your great life, we all want some of that, if we believe you believe, we’re gonna check it out. And this is the opposite of the phony society we live in, where everything’s fake. Some people have some time for fake, but the truth is honesty rules in today’s world. Which is why the government and network television are losing their grip upon society.

10. Going deep increases pleasure. The more time we spend with something the more time we want to spend with it. There’s a satisfaction in mastery.