Why Chunking Content is Important

Summary: Chunking makes content easier to comprehend and remember. Chunking text help users understand the relationship between content elements and information hierarchy.

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How Chunking Helps Content Processing

Chunking is a concept that originates from the field of cognitive psychology. UX professionals can break their text and multimedia content into smaller chunks to help users process, understand, and remember it better.

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Kate Moran is Vice President with Nielsen Norman Group. She has extensive experience in conducting user research to guide UX strategy, with expertise in both qualitative and quantitative methods.

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