Getting your posts heard on social media is about getting these things right
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Writing so they read it: the ins and outs of sharing content that gets picked up by the search engines and read by your tribe - social media workshop at My Favorite Art Place | Clearwater, FL July 20, 2016
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Getting your posts heard on social media is about getting these things right
- 1. Writing So They Read It The Ins And Outs Of Sharing Content That Gets Picked Up By The Search Engines And Consumed By Your Tribe
- 2. Here’s what we’ll cover Optimize | Get Heard Dissecting a great social media post Taming the social algorithm The principles of being a social media savvy Put it all together How/where/when/ to Syndicate content Creating a solid foundation for your online megaphone Repurposing your content How to ride others’ content waves like a social media savvy FlutterbySocialMedia.com
- 3. The 10 Principles of Being a Social Savvy be concise be engaging be personal be relevant be timely be authentic be truthful be transparent be friendly FlutterbySocialMedia.com
- 4. The Nitty-Gritty To ‘Doing’ Social Media Like A Social Savvy My gift to you: My Online Marketing Toolkit Editorial Calendars + Content production/distribution schedules Avoid quiet! Schedule out posts 15-90 days out Be mindful of holidays and national events and use Seize opportunities that happen to tell your brand’s story / share info Go ahead and add PR / Communications / Sales and News Reporter to your job description FlutterbySocialMedia.com
- 5. The Most Important Part of Being a Social Savvy FlutterbySocialMedia.com … above all else, keep it social, silly!
- 6. Dissecting A Great Post Step 1: Make it visually appealing. FlutterbySocialMedia.com
- 7. Dissecting A Great Post Step 2: Does your message grab ‘em or lose ‘em? FlutterbySocialMedia.com
- 8. Dissecting A Great Post Step 3: Hypertarget with hashtags and by matching the communication style of your tribe FlutterbySocialMedia.com
- 9. Dissecting A Great Post Step 3: More hypertargeting with Facebook page & post Audience Optimization FlutterbySocialMedia.com
- 10. Dissecting A Great Post Step 4: Duh, use a Call-To-Action see below! FlutterbySocialMedia.com
- 11. Dissecting A Great Post Step 5: Information is useful do you know what content is engaging and which is going flat? FlutterbySocialMedia.com
- 12. Dissecting A Great Post Step 6: Be helpful & courteous | ‘mentions’ FlutterbySocialMedia.com
- 13. Dissecting A Great Post Step 7: Be relevant and timely Tip: use an Editorial Calendar to stay on top of relevant holidays FlutterbySocialMedia.com
- 14. How do you get heard above the noise? FlutterbySocialMedia.com
- 15. How To Tame The Social Algorithm Know and use your long-tail keywords FlutterbySocialMedia.com
- 16. How To Tame The Social Algorithm FlutterbySocialMedia.com Before you post! Are you adding value to the conversation?
- 17. How To Tame The Social Algorithm Speak the same language and use the same communication styles as your tribe, so they can find you! FlutterbySocialMedia.com
- 18. How To Tame The Social Algorithm Back-end optimization to describe the content to the search engines so when it matches a users query, your content is more likely to show up in the results FlutterbySocialMedia.com
- 19. Put your brand’s online megaphone to work! FlutterbySocialMedia.com SMP Use your SMP to syndicate and cross-promote content to/from: o Website o Blog o Writing submissions o Landing pages o Directory listings o Email marketing o OPPQC / ride the wave o Share tips and tricks o Share industry-related news and other info o Anywhere!!!
- 20. Provide Entrances Into Your Online Network So They Can Hang Out FlutterbySocialMedia.com
- 21. Once they’re in your network, keep them moving around and engaging get them to DO something! FlutterbySocialMedia.com
- 22. Landing page with CTA FB post Pin Put your brand’s content megaphone to work! FlutterbySocialMedia.com
- 23. Lay a solid foundation for your megaphone to work! • Content production schedule • Content distribution schedule • editorial calendar • Syndication tool • Social savviness • Quality Content Curation • Lead funnels w/no leaks • Optimized SMP/site • Budget/content/process FlutterbySocialMedia.com
- 24. Step 1: Shamelessly Repurposing Your Own Content What to post Old blog posts that did well Content on your site Freebies Quick tips Videos Images Repurposing ideas FlutterbySocialMedia.com
- 25. Step 2: Savvily share OPPQC that you’ve carefully curated *as long as it’s NOT “gated!” Hunting tactics Google Ghosting search technique Trending topics on social media newsfeeds Get social out there, engage in newsfeeds TIP: turn the volume up / down to get QC! Let the search lead you Gathering tactics Google Alerts Subscribe to Quality Content producers & curators / industry standards / competitors TIP: use Social Media Dashboard as ‘inbox’ to manage information flow RSS feeds FlutterbySocialMedia.com
- 26. FlutterbySocialMedia.com Turn the volume up or down on topics related to your topic so you can ride others’ content waves fine-tune ALL of your newsfeeds
- 27. Ok, so you’ve established yourself as an authority & resource, now what? FlutterbySocialMedia.com Have a plan Have a purpose A/B testing CMGR assign responsibility Create sales funnel(s)!
- 28. The Secret Reason You Want To Be The Host/Hostess With The Mostest (aka the one with all the answers!) Because, by riding others’ content waves who are known authorities / resources in your niche and consistently … Sharing Breaking news or other useful tips that you have carefully curated and only sharing selectively, taking great care to ensure No garbage / NO spam / NO yucky FlutterbySocialMedia.com AHA! You become one too by association! And people buy from folks like that!
- 29. The Secret Reason(s) You Want Folks To Hang Out Online With Your Brand They can ask questions because they have access to you two-way conversation They get answers to their questions / you handle their objections as they interact with the steady stream of AWESOME content you are sharing on your SMP They get to see your ‘bedside manner’ This is why it’s imperative that you’re authentic and transparent and offline = online There is usually a better ‘fit’ between them and you You’re ‘right there’ when they are ready to buy This is why you must have funnels in place to capture and keep nurturing leads FlutterbySocialMedia.com
- 30. That Funnel I mentioned… Website Newsletter sign up Get social with us Contact us Social Media channels (optimized) Apps Entrance into your site social media channels Facebook: add Services CTA buttons (e.g. FB) Rich Pins / Buy now Pinterest for products Email marketing Digest: News you can use Directory listings (optimized) Yelp Check-In offers Referral Marketing (capture WOM) FlutterbySocialMedia.com
- 31. Make it a Sales Funnel that doesn’t leak… FlutterbySocialMedia.com
- 32. Thanks + a few extra tidbits... Check that it’s turned ON: can people leave a review for your biz on your Facebook page? Will you leave a Facebook review on Flutterby Media about this presentation --- pretty please with cherries on top, and be honest! Ask for / give LinkedIn recommendations and endorsements Make sure you have 50 skills listed Does your headline tell people about you not about what you do? Use the real estate! Turn ON notify your connections so you stay ‘in sight / in mind’ Will you please recommend and endorse me on LinkedIn? Thanks! FlutterbySocialMedia.com
Editor's Notes
- Make sure I have your email addy |
- Change the settings on your page … I’ve shared this trick on FlutterbyChat and we can go over that at the end in more detail
- See how I did that there? Yep, I used a CTA to get you to look down at the image! ;-)
- We’ll talk about
- We’ll talk about
- Understand the inner workings of the ‘clock’ and play to the algorithms
- Remember how we talked briefly about matching the communication style of your tribe – well if you don’t speak the same language and use the words they do (long-tail keyword research!!!), then your message is getting lost in the online noise
- Participate in the convo ONLY if you’re adding value. Avoid talking to hear yourself speak.
- And consume all your Quality Content (QC)
- So people can move around in your network and ‘hang out’ with you
- Applies to anything you’re promoting: event at your shop, product sale, webinar Boosted facebook post or promoted pin leads to landing page where they fulfill CTA and take action and then are lead back into SMP
- Applies to anything you’re promoting: event at your shop, product sale, webinar
- Don’t reinvent the wheel every-time!
- Gathering is like stumbling … let the search lead you from one place to the other
- Applies to anything you’re promoting: event at your shop, product sale, webinar