The Difference Between Content Sharing and Content Creation [Infographic]
Creating and sharing both have value, but it's important to be aware of your goals and understand the purpose behind the tactics.
It’s important to consider your goals when apportioning your marketing budget. Are you trying to engage more customers? Trying to generate more leads? Trying to raise awareness? A new infographic from marketing consulting firm Rebuild Nation examines whether your company should be creating content, or sharing content.
When a business creates content, it is generally centered around what the business has to offer. By offering promotions and deals, they are trying to reach out directly to the customer to generate leads and sales.
Sharing
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in