21 Ways to Make Your Dental Practice More Profitable

1. Create A Systematized Internal
Marketing Plan
21 WAYSto make your
Give a gift card
to all referring
patients
Make follow-up
calls after long
procedures
Send a basket of
goodies to high
value patient’s
workplace
Organize a
“dental health”
lecture
Hand out
hygiene bags to
local businesses
Ask 1 patient
per day for a
referral
Ask 1 patient
each day for a
review
2. Incentivize Your Staff
Rewards
Post on board in break room
and monitor daily
Determine % of profit that goes into profit sharing.
Reward based on performance to KPI’s.
Modern technology not only makes patients feel
comfortable and confident in your skills, but also
portrays the image that you keep up with
technological advances in dentistry.
OCT NOV DEC
3. Give Bonuses To Staff
4. Use Modern Technology
5. Greet Everyone 6. Answer the Phone
The second a patient
walks in, they should be
greeted with a smile and
welcomed into the office.
Don’t let phone’s go to
voicemail! New patients will
simply call another dentist.
Have a backup solution in place
that phone calls can roll over to
if you aren’t there. This backup
solution must have the ability to
book appointments.
Hi,
How are you?
7. Build
the ideal
practice
8. Learn
Patient
Names
9. Specialize
Have your team
help you come up
with a long term
plan. This will help
them feel ‘vested’
in the practice.
Everybody should
call the patient by
their name. This
makes them feel
comfortable, and
shows you care.
Find a ‘niche’ and
specialize. Sleep
Apnea. TMJ.
Implants.
Whatever it is, be
known as ‘the
dentist’ for that
service.
10. Create an Office Culture
Make sure that every staff member is on board with your
visions and goals for your practice. If they aren’t, find
somebody else.
11. Expand Your Services
When it comes time to grow your
book of patients, think about
ways you can expand your
services and improve the value
you provided to strengthen your
competitive position and help
pique the interest of prospective
patients.
12. Offer Flexible Financial Terms
Providing flexible payment
methods can help build rapport
with patients. When you ensure
that a wide range of options is
available, patients may be more
inclined to accept treatment
recommendations.
13. Remember to Engage
Your patients will leave if you show indifference, if they fear
the dental visit and you haven’t developed trust. Therefore,
remember to use patient newsletters to remain in the
forefront of their minds and provide them with invaluable
snippets of information to guide their oral health decisions.
14. Improve Your Cancellation Rate by
Upgrading Your Scheduling System
Integrate text message reminders
of appointments. These have
proven to have the highest % of
interaction.
15. Make Sure Your Staff is Trained
When your patients come in for their appointments, you
are not the only professional they'll be in contact with. In
fact, your front desk team IS your practice to new
patients. Make sure that each person who greets and
works with your patients, either in person or on the
phone, is well trained in dental best practices as well as
communication. This will help improve the overall
experience.
16. Create Incentives for Staff to Help
Control Costs
Have a contest where the
person that contributes the
greatest cost saving idea
gets a quarterly bonus of
something substaintional
such as an iPad, Flat Screen
TV, etc.
17. Run Reactivation Campaigns
Any practice that has been in business for a while, likely
has hundreds if not thousands of inactive patients. These
are ones you’ve built a relationship with in the past. Get
those patients in the door!
18. Have the BEST Patient
Experience Everywhere
Create a new patient
experience unlike any
other. Do what others
AREN’t doing.
Don't forget to utilize the internet to obtain new
patients! Either learn online marketing such as SEO &
Web Design inside and out, or hire a dental marketing
firm you can trust.
19. Online Marketing
SOURCES:
http://blog.titanwebagency.com/more-profitable-dental-practice
http://www.slideshare.net/emailankur/10-most-profitable-changes-to-my-dental-office
http://www.patientnews.com/content/8-tips-running-successful-dental-practice
http://www.dentistryiq.com/articles/2013/02/six-steps-to-making-hygiene-a-profit-center.html
http://www.dentistryiq.com/articles/2014/11/less-stress-more-profit-for-your-dental-practice.html
www.titanwebagency.com | (801) 783-3101
DENTAL PRACTICE
M O R E P R O F I T A B L E
Aweing your patients should be a high priority.
Impress them with your ads, your building exterior,
the inside of your office, etc. At each of these points,
leave an impact—that means not looking like every
other dentist’s office in the country. This doesn’t have
to be an expensive endeavor. Being a pediatric
dentist that establishes vividly at every turn the focus
on making a painless, fun experience for kids offers
as much wow factor as being the high-end office with
expensive furniture and nice paintings.
20. WOW Factor
Dentists who stop trying to improve, both in their
medical expertise and their business, stagnate and
fall behind. Momentum can only take you so far,
regardless of how big your last burst of effort to
improve may have been. By continuously looking for
ways to improve your craft, your customer service,
your marketing, your team efficiency, you’ll stay ahead
of the competition, ahead of stagnation, and ahead
on your bottom line.
21. Keep Learning

21 Ways to Make Your Dental Practice More Profitable

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