I Pinned This to My Dream Home Board Before I Realized It's an Event Space

Festoon event space—Sarah Sherman Samuel
Marisa Vitale ; DESIGN: Sarah Sherman Samuel

After a year-long hiatus from the platform, I've suddenly found myself frequenting Pinterest again this year. It's a borderline obsession. Perhaps it's a sign of where my head is at. I'm in the house-buying mode. I felt the urge hit me last year but it's in full swing now. I really am feeling the need to nest and create a space of my very own.

So, as you can imagine, I have been pinning interiors I love to my dream home board and when these gorgeous images came across my desk I immediately wanted to do the same. That is until I realized it's not actually a house, rather an exciting new event space in Culver City, Los Angeles called Festoon. The 1900 square foot space is stunning and was dreamt up by the cool event-planning trio at 100 Layer Cake—Jillian Clark, Kristina Meltzer, and Amanda Dawbarn.

But then, I have come to expect nothing less from the insanely talented Sarah Sherman Samuel—she's also the mastermind behind Mandy Moore's truly jaw-dropping Pasadena home.

And while much to my disappointment you can't move in, you can rent Festoon as an event space (and natural light photo studio) for dinner parties, corporate parties, weddings, birthdays, baby showers, pretty much any event you can dream up. Scroll through the images to hear more about how Samuel designed the cool space.

Event space Los Angeles
Marisa Vitale ; DESIGN: Sarah Sherman Samuel

The 100 Layer Cake team wanted the main space to be really versatile. That is able to host anything from intimate dinners to workshops to photoshoots and everything in between. So they kept the space fairly minimal in terms of the color palette with just a few art prints by Blockshop in classic frames.

100 layer cake—wedding event space
Marisa Vitale ; DESIGN: Sarah Sherman Samuel

Since the space will be used for multiple functions across varying party themes, they needed it to be akin to a blank canvas that you could layer personality on top of that felt unique to the person renting it. It will also double as a workspace for the 100 Layer Cake team and a space for photoshoots.

party event space
Marisa Vitale ; DESIGN: Sarah Sherman Samuel

Before they moved in, the space had been a big office, so they tore out the electrical cords that went from the floor to the ceiling, installed floor-to-ceiling windows, and a new full-back kitchen, as well as a front bar area. Tiles were also installed in the bathroom, and the entire thing got a fresh coat of paint.

where to host a party
Marisa Vitale ; DESIGN: Sarah Sherman Samuel

By building out the cabinets and a countertop along the whole back, Samuel says it created a backdrop that could become a buffet, the backside of a bar, a wall for display, or paired with the island to look like a kitchen, complete with bar stools. She also used her own line of Semihandmade doors on IKEA cabinets here.

Los Angeles event space
Marisa Vitale ; DESIGN: Sarah Sherman Samuel

A subtle blush plaster was applied to the walls and three pairs of brass sconces extend over the countertop. "I also designed the large island to be moveable (it’s on large caster wheels) so they can take it out of the main space to make room for larger events or reposition it around the space for different uses," she explains.

Sherman worked with Concrete Collaborative to make custom-sized cement tiles in various shades of blush, tangerine, and white to create the pattern on the front of the island where you can pull up stools to sit. The front side of the island is more cabinets so when facing out it can also serve as a large credenza/versatile furniture piece. 

party planning
Marisa Vitale ; DESIGN: Sarah Sherman Samuel

The 100 Layer Cake team knew they wanted to hold dinner parties, workshops, and photoshoots at Festoon, so they purposefully kept the color scheme somewhat neutral. The blush plaster wall and dusty lilac tile on the back kitchen are their main yet subtle pops of color.

party spaces
Marisa Vitale ; DESIGN: Sarah Sherman Samuel
where to have a party
Marisa Vitale ; DESIGN: Sarah Sherman Samuel

There was no kitchen in the space before so Sherman's team had to build out a new one. She used her own line of Semihandmade doors on the IKEA cabinets in the kitchen as well as the main studio (and the island), including her sss x park studio hardware. "Both are modern versions of classic designs that match the 100 Layer Cake Festoon aesthetic," she says.

Sarah Sherman Samuel event space
Marisa Vitale ; DESIGN: Sarah Sherman Samuel

The Festoon kitchen was also the very first place Sherman installed her new line of Concrete Collaborative cement tiles. "It’s a series of four designs that you can altogether as shown in the festoon kitchen or create patterns with the various designs," she says. 

open-plan kitchen—Festoon event space
Marisa Vitale ; DESIGN: Sarah Sherman Samuel

The tile color is a subtle lilac that borders on a warm gray but with just a touch of purple that reminds Sherman of the color of the mountains around the desert in Palm Springs.

Bohemian living room—Festoon event space
Marisa Vitale ; DESIGN: Sarah Sherman Samuel

While the 100 Layer Cake wanted the lounge to be a stylish place where they could welcome guests, it also needed to be durable enough for constant traffic. So they picked a sturdy leather couch and a rug that could withstand wear. "The design is sophisticated and a little feminine, with dusty lilac chairs that echo our kitchen tile, and softer elements of fiber art and giant pampas grass to balance it out," they said.

mid-century living room—Festoon event space
Marisa Vitale ; DESIGN: Sarah Sherman Samuel

Their favorite piece is the giant macrame wall hanging commissioned by Renata Stone of Knottery. It is now the focal point of their lounge area and really taps into the Los Angeles laid-back interior style.

mid-century design—Festoon event space
Marisa Vitale ; DESIGN: Sarah Sherman Samuel

The biggest challenge was coming up with a layout for the space that met their needs for both an event space and a workspace. This corner feels personal like an entryway design at home with framed art prints and a bench.

exposed ceilings—Festoon event space
Marisa Vitale ; DESIGN: Sarah Sherman Samuel

Now that it's all finished, the team is excited to welcome people into the space to gather and celebrate.

bar design—Festoon event space
Marisa Vitale ; DESIGN: Sarah Sherman Samuel

Every corner in the space has been carefully considered for both purpose and play.

100 Layer Cake—Festoon event space
Marisa Vitale ; DESIGN: Sarah Sherman Samuel

Keep scrolling to shop the Festoon look below:

West Elm Axel 89" Sofa
West Elm Axel 89" Sofa $2,399.00
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West Elm Stone Tile Rug
West Elm Stone Tile Rug $1,200.00
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West Elm Bower Floor Lamp
West Elm Bower Floor Lamp $399.00 $280.00
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West Elm Crescent Swivel Chair
West Elm Crescent Swivel Chair $599.00
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Aeon Furniture Starlight Coffee Table
Aeon Furniture Starlight Coffee Table $698.00
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Blockshop Arches Woodblock Print
Blockshop Arches Woodblock Print $600.00
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