Dear <<First Name>> <<Last Name>>
It's that time of year again!
12 months ago we decided to buck the growing trend of blocking up customer inboxes with Black Friday emails and deals, admitting that we didn't really 'get it', but also acknowledging that growing customer expectations meant pipe smokers want in on the action too!
So while the rest of the world goes crazy for Black Friday, we're bringing back Black Pipeday!
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