Tech Alone is Not a Selling Point. Effectiveness Is.

Technology is not a special feature. It’s standard. It’s expected. We’ve had internet connections in our homes, schools and offices for more than 20 years. Consumers expect immediate access to their information, so it’s no surprise credit unions are embracing technology and adapting to support this 24/7 demand.

But to thrive, credit unions have to go beyond simply meeting expectations. They must exceed them. No one embodies this more than Raffo Wimsett – an energetic and passionate credit union employee who works primarily out of his backpack.

Raffo is campus relations partner for Commonwealth Credit Union’s new University of Louisville branch in my home state of Kentucky. Day-to-day, he strives to meet the needs of the university, faculty, local organizations and over 20,000 students. His job is to be there for members whenever, and wherever, they need him.

To do so he needs infrastructure and systems that are mobile, dependable and – most importantly – effective.

At CUNA Mutual Group, we understand that need. We’re making investments to help credit union leaders like Raffo and the millions of members they serve. By improving our own technology we’ll develop products and services that don’t just do the job – they’ll innovate, add value and make our customers’ lives easier.

Empowering members to achieve financial security was one of our founding principles, and it still holds true today. By working together with credit unions around the country, together we're delivering solutions that can help members build better financial futures.

Why do we do this? Because, when people like Raffo keep raising the bar, we need to ask, “How high?”