Mediaclip Webinar: The Power of Merchandising

Editor's Notes

1. Millennials: As Patrick Spenner points out on Forbes, “Millennials are buying, they’re just buying differently – Their spending power is set to surpass $1 trillion by 2020. Referrals are powerful tools - 92% of consumers rely on referrals from people they know over anything else when making purchases -popular influencers can be a big boost for your growth and sales. If a website takes longer than 3 seconds to load, 40% of visitors will head elsewhere. Millenials love DIY it gives them empowerment and they like to feel different (funny since their pretty self conscious about the peers opinion. They are not cheap, they just love to get a bargain. However they are willing to pay extra if they feel the experience is worth it. For exemple they will love to get a discount coupon to try a new molecular food restaurant.
2. ofRetailer have to be reachable at anytime and on any platform because customers are mobile and use multiple devices 90% switch device during the day. For exemple I can review pricing for a photobook on my mobile, create the photobook on my computer and show it to my mom on a tablet. Your customers start shopping or creating photo products on a device and might switch screen to complete their orders. It’s imperative that your website manages mobility and offer product, promotion and content consistencies.
3. Closer to our own market, personalized printed photo products are evaluated at 15 B per year worldwide with almost half of it being ordered by users So in order to differentiate yourself you need to establish a clear marketing plan. You can for example decide to target a specific customers niche like DIY Wedding or travelling agency, or you can also create and sell a specialized product like Plates.
4. The ordering and creation processess needs to be intuitive it not that much about less click it is more about the right ones Offer a few good choices rather and 200 templates to browse trough so selection is easy and quick too much choice may create hesitation for the user Make some changes regularely (template, promotion or product) so people will go to your store just to see what’s new The shopping experience must be coherent from beginning to end (fluidity and ease of useDonner l’exemple d’une bonne experience mais avec un lazy shopping cart.
5. Provide multiple ways of sorting the products The info does not have to be part of the workflow but it needs to be easily available Different help tools are important not everyone learn the same way live chat is great in the latest version of our software we even included and product tour Offer rating tools on the website and don’t be afraid of the occasional bad review. 68% of consumer find a brand to be more thrustworthy if they read good and bad comments.
6. Be coherent throughtout the process Learn about your customers using tracking technics Use that to dysplay the relevant choice in information this will make the experience more intuitive Find what makes you different and capitalize on it Try new stuff