What Makes a Great Tweet

At last count, Twitter had half a billion registered users who together generate some 175 million tweets a day. New accounts are being added at a rate of 11 per second. Just how valuable are these proliferating 140-character messages? To find out, three researchers set up a website and asked 1,443 users to rate the […]

by

and

Kurt Luther

by

and

Kurt Luther

From the Magazine (May 2012)

At last count, Twitter had half a billion registered users who together generate some 175 million tweets a day. New accounts are being added at a rate of 11 per second. Just how valuable are these proliferating 140-character messages?

A version of this article appeared in the May 2012 issue of Harvard Business Review.

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Research by Paul André, of Carnegie Mellon University, Michael Bernstein, of MIT, and Kurt Luther, of Georgia Institute of Technology.
MB

Research by Paul André, of Carnegie Mellon University, Michael Bernstein, of MIT, and Kurt Luther, of Georgia Institute of Technology.
KL

Research by Paul André, of Carnegie Mellon University, Michael Bernstein, of MIT, and Kurt Luther, of Georgia Institute of Technology.

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HBR Learning

Writing Skills Course

Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Writing Skills. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.

Capture your audience's attention with smarter emails, Slacks, memos, and reports.

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What Makes a Great Tweet

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