While people expect fair pay for their services, we all know that money isn’t king. Nevertheless, when it comes to business we all too often act as if it were. We think purely in terms of salaries, bonuses, and people’s positions on the org chart. While we pay lip-service to the idea that people may have non-financial motivation for their work — acknowledgement, appreciation, pride in accomplishment, enjoyment and so forth — we spend all our time working out how to incentivize our workforce with financial rewards.