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SocialWebCafe: Email Marketing Objectives #SocialCafe

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Deborah Anderson
Deborah Anderson

Discussion during #SocialCafe #TBW Twitter Chat on the topic of email marketing and managing your growing audience.

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#SocialCafe  Events     Email  Marketing:    Managing  Your  Growing  Audience      
WELCOME #SocialCafe #TBW Twitter Chat
#SocialCafe  #TBW     Twitter  Chats  /     Social  Events     Tuesday  6p  PDT  /  9p  EDT   http://sw.bcafe.co/chat   SocialWebCafe.com    
“   ”  
Your  List:    Quality  vs  Quantity   • Quantity  may  open  doors  for  you  (i.e.  speaking  engagements).   • Quality  does  MORE  than  open  doors  (i.e.  sales  conversions).   • Quality  subscribers  are  defined  by  those  measurable  conversions.   • You  may  need  to  convince  the  vendor  (i.e.  speaking  engagement)  of   the  value  of  quality.    *Educate  them*  
“   ”  
“   ”  
“   ”  
Social  Media  Enhances  Your  List   • Encourage  your  list  to  connect  on  social  media.   • Encourage  your  social  media  connections  to  join  your  list.   • Remember:    All  comes  down  to  those  metrics  and  conversions.    Is  that   list  providing  you  an  ROI?  
“   ”  
“   ”  
“   ”  
Create  a  hunger     Content  they  can’t   live  without   You  want  people  so   hungry  for  what  you  are   offering  that  they  come   FIND  YOU.  
“   ”  
“   ”  
Today’s  Action  Steps  
“   ”  
1.    Define  Your  Target  Audience   • Who  visits  your  site?   • Check  Google  analytics,  for  demographic  information.   • Don’t  be  surprised  if  it  is  different  than  what  you  thought.   • The  site  will  tell  you.   • Work  with  that  info  to  target  even  deeper.  
“   ”  
2.    Identify  What  Makes  Them  Hungry   • Da  Vinci  has  done  a  great  job  of  defining  her  YourLifeAfter25.com   target  audience.   • She  has  created  a  Twitter  Chat  just  for  them,  for  their  hunger  to   discuss  relationships…  
“   ”  
3.    Create  Content  That  Satisfies   • Like  Da  Vinci,  find  out  what  feeds  that  hunger  and  keep  doing  it.   • Don’t  do  like  everyone  else.    Be  unique.   • Deborah  created  a  niche  just  for  hangout  training,  with  Hangout   Queen…  
www.HangoutQueen.com  
4.    Consistency,  Consistency,  Consistency   • iHeart  grabbed  up  Deborah  and  Charles’  Marketing  Momentum  show.       • Part  of  the  requirements  were  consistency.   • Proof  that  consistency  DOES  pay  off  in  the  long  run.  
You  thought  it  was  just  Twitter?    Nope…   •  During  the  #SocialCafe  Hangout,   Charles  and  Deborah  chatted   about  List  Building…   •  Who  is  Charles?    He  is  Deborah’s   co-­‐host  on  the  iHeart  Radio  Talk   show:    Marketing  Momentum  w/ Charles  &  Deborah   •  Episode  available  @  SocialWebCafe.TV  
“   ”  
Today’s  Action  Steps  (Summary)   1.  Define  your  target  audience.   2.  Identify  what  makes  them  hungry.   3.  Feed  them.   4.  Be  Consistent.  
Join  us   Tues  6p  PT  /  9p  ET   #SocialCafe   #TBW    Social  Event  
Keep  infor*ed!   /socialwebcafe   /socialwebcafe   /socialwebcafe  
Don’t  miss  the  social  or  the  lear9ing!   Facebook.com/socialwebcafe   Twi?er.com/socialwebcafe   YouTube.com/socialwebcafe  
Watch  Deborah  with  co-­‐host  Charles  on  Marketing  Momentum   An  iHeart  Radio  Talk  Show      *    Also  viewable  on  SocialWebCafe.TV  
Social  Web  Café  TV   www.SocialWebCafe.TV  

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SocialWebCafe: Email Marketing Objectives #SocialCafe

  • 1. #SocialCafe  Events     Email  Marketing:    Managing  Your  Growing  Audience      
  • 3. #SocialCafe  #TBW     Twitter  Chats  /     Social  Events     Tuesday  6p  PDT  /  9p  EDT   http://sw.bcafe.co/chat   SocialWebCafe.com    
  • 5. Your  List:    Quality  vs  Quantity   • Quantity  may  open  doors  for  you  (i.e.  speaking  engagements).   • Quality  does  MORE  than  open  doors  (i.e.  sales  conversions).   • Quality  subscribers  are  defined  by  those  measurable  conversions.   • You  may  need  to  convince  the  vendor  (i.e.  speaking  engagement)  of   the  value  of  quality.    *Educate  them*  
  • 9. Social  Media  Enhances  Your  List   • Encourage  your  list  to  connect  on  social  media.   • Encourage  your  social  media  connections  to  join  your  list.   • Remember:    All  comes  down  to  those  metrics  and  conversions.    Is  that   list  providing  you  an  ROI?  
  • 13. Create  a  hunger     Content  they  can’t   live  without   You  want  people  so   hungry  for  what  you  are   offering  that  they  come   FIND  YOU.  
  • 18. 1.    Define  Your  Target  Audience   • Who  visits  your  site?   • Check  Google  analytics,  for  demographic  information.   • Don’t  be  surprised  if  it  is  different  than  what  you  thought.   • The  site  will  tell  you.   • Work  with  that  info  to  target  even  deeper.  
  • 20. 2.    Identify  What  Makes  Them  Hungry   • Da  Vinci  has  done  a  great  job  of  defining  her  YourLifeAfter25.com   target  audience.   • She  has  created  a  Twitter  Chat  just  for  them,  for  their  hunger  to   discuss  relationships…  
  • 21.
  • 23. 3.    Create  Content  That  Satisfies   • Like  Da  Vinci,  find  out  what  feeds  that  hunger  and  keep  doing  it.   • Don’t  do  like  everyone  else.    Be  unique.   • Deborah  created  a  niche  just  for  hangout  training,  with  Hangout   Queen…  
  • 25. 4.    Consistency,  Consistency,  Consistency   • iHeart  grabbed  up  Deborah  and  Charles’  Marketing  Momentum  show.       • Part  of  the  requirements  were  consistency.   • Proof  that  consistency  DOES  pay  off  in  the  long  run.  
  • 26. You  thought  it  was  just  Twitter?    Nope…   •  During  the  #SocialCafe  Hangout,   Charles  and  Deborah  chatted   about  List  Building…   •  Who  is  Charles?    He  is  Deborah’s   co-­‐host  on  the  iHeart  Radio  Talk   show:    Marketing  Momentum  w/ Charles  &  Deborah   •  Episode  available  @  SocialWebCafe.TV  
  • 28. Today’s  Action  Steps  (Summary)   1.  Define  your  target  audience.   2.  Identify  what  makes  them  hungry.   3.  Feed  them.   4.  Be  Consistent.  
  • 29. Join  us   Tues  6p  PT  /  9p  ET   #SocialCafe   #TBW    Social  Event  
  • 30. Keep  infor*ed!   /socialwebcafe   /socialwebcafe   /socialwebcafe  
  • 31. Don’t  miss  the  social  or  the  lear9ing!   Facebook.com/socialwebcafe   Twi?er.com/socialwebcafe   YouTube.com/socialwebcafe  
  • 32. Watch  Deborah  with  co-­‐host  Charles  on  Marketing  Momentum   An  iHeart  Radio  Talk  Show      *    Also  viewable  on  SocialWebCafe.TV  
  • 33. Social  Web  Café  TV   www.SocialWebCafe.TV