Fusion Flexibles’s produces Star Wars collector’s editions bags

Fusion Flexibles has supplied striking metallised film laminate bags for two exclusive Star Wars: The Last Jedi collector’s editions Empire magazine.

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The manufacturer, converter and printer of flexible packaging products for the publishing, security, food and mailing markets said two versions of Bauer Media’s Empire January 2018 issue reflect the main characters in the current trilogy of Star Wars films.

The light and dark themed covers, featuring Rey (Daisy Ridley) and Kylo Ren (Adam Driver) respectively has already been release, the latest in Empire’s portfolio of Star Wars exclusives.

The light side pack with Rey is printed using seven colours with a blue palette whilst the dark side option with Kylo Ren is printed using eight colours and a red palette.

Fusion Flexibles produced the eye-catching bags from a three-part laminate comprising metallised and inner sealing layers.

The packs, which are reverse printed on an outer clear layer, boast a thickness of 182 microns and incorporate a highly functional flat skirt sidewall seal.

Carl Lawrence, print production controller at Bauer Media, said: “The key requirement was for packaging that utilised superior materials for the production of bags that had striking visual impact along with premium quality to best showcase the Empire brand while on the newsstand.

“The metallised film laminate material was selected from a range of packaging substrates being discussed. In fact, a sample of a previously produced order supplied by Fusion Flexible was the option which most closely matched the criteria.”

Bauer Media required the bags to be strong and easy to open ensuring they can be kept by the consumer as part of the collection alongside the magazine and gifts.

“A lot of bags tear when opened but it was essential these packs remained intact so they could be included as part of the whole offering with exclusive artwork printed on to the bags which complements the magazine cover and feature layout,” added Lawrence.