Lean UX (User Experience) is an integral part of the Lean Startup process. But there are misconceptions about what it is and how it is different from "regular" UX.
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5 Myths of Lean UX
1. 5
Myths
Of
Lean
UX
Susan Weinschenk, Ph.D.!
Aka “The Brain Lady”!
@thebrainlady!
susan@theteamw.com
@thebrainlady!
susan@theteamw.com
Facebook:
The
Team
W
Website:
www.theteamw.com
3. Myth #1: !
!
Lean UX = Minimal UX!
The term “Lean” comes from “Lean Startup”. Lean in this
context doesn’t mean least or minimal. Doing Lean UX
doesn’t mean doing the least amount of user experience
work you can get away with.
8. You come up with an idea, you create a minimal product to
test it, and you collect data on the idea.
9. In Lean Startup your 3 main activities are to Build
something to test your hypothesis, then Measure the
success, and then Learn from the experiment and decide
what to do next — what experiment to run next. You
cycle over and over until you know you have a success.
11. Lean Startup Concepts!
Experiments!
MVP!
Pivot!
Uncertainty
Lean Startup is designed to work with uncertainty. If you
aren’t sure what product or service people really want, if
you aren’t sure what will be successful. It works not just
for startups, but any business or organization facing
uncertainty.
13. Myth #2: !
!
Lean UX = UX + Agile!
Agile is a development methodology for programming that
breaks large projects into small manageable chunks. Lots of
people have written about adapting UX to an Agile
environment. However, UX in an Agile environment is
NOT Lean UX.Two different things.
16. There’s an acronym in Lean Startup: GOOTB. It stands for
“Get Out Of The Building”. In Lean Startup doing research
upfront about your customers/users is critical. BUT you do
just enough to answer the experiment at hand.
18. Myth #4: !
!
“Regular” UX is a
waterfall!
There are a few Lean UX books published and they all
describe “regular” (i.e. NOT Lean) UX as being this long
laborious time consuming expensive process. I don’t think
this is necessarily true. I’ve been doing efficient,
collaborative UX for many years.
20. Myth #5: !
!
Lean UX is all new!
Sometimes people writing about Lean UX as though the
UX ideas that are used in a Lean Startup process are
brand new.They aren’t. Lean UX uses the same techniques
and tools that UX people have been using for decades.
21. !
NOT A Myth:!
!
Lean UX puts UX front and center.
It’s the vehicle for implementing
businesses, products, and
services. !
In Lean Startup UX is not just something you do if you
have time. It’s a CRITICAL piece of the whole Lean Startup
process.Without UX you can’t do the Lean Startup
process.
22. `
Susan Weinschenk, Ph.D.!
Aka “The Brain Lady”!
@thebrainlady!
susan@theteamw.com
Facebook:
The
Team
W
Website:
www.theteamw.com