The Crucial Role of Mobile in our New Digital Landscape
What moves the mobile ecosystem ?
1. What Moves the Mobile
Ecosystem ?
Enterprise Mobility Trends, Future Areas &
Opportunities in a
re-shaped wireless World
Syed Nazir Razik | For Syntel (21 July 2014 )
2. Profile – Syed Nazir Razik
Practicing Agile since 2008
Scrum Master in 2008
PMP since 2005
Coaching Teams to agile since 2010
Product development in Agile
Olympic Project (Agile way) in 2013
3. Board Member &
Vice President
Social Media Strategist
Cofounder & Board of
Advisor
Mentor – Entrepreneurship
Knowledge Partner
Co Founder
6. Rising trend of Mobile
• 91 % of Adults have their mobile within 3 feet
• 271 Million Adults own some Mobile device
• 86% of mobile users use their phone while watching TV
• Mobile Ad spend in 2012 is $22 Billion
• $39 Billion Mobile Commerce Sales
• 98% of Text msgs are read Vs 23 % - Emails and 29 % - Tweets and 13
% of FB updates
• Avg American Spend 2.38 hrs per day on his mobile and 869 hrs per
year
10. SMAC is “every-ware”
• Smartphones defines Planet Earth. In 2020 , World will
have 1.5 Smartphones for every living human species.
• Advertising $$$ moved to Social Media. Gen Millennia
spends more time in SM than traditional media
channels
• “Data”-fication of everything provides niche
segmentation, customization & personalization
• Cloud Delivery (aka AWS, MS Azure) are multi-billion
$$$ business reducing Enterprise IT Spends by one
fourth
23. Mobile Payments Universe
• Digital Payments cross geo
border
• Opportunities in Regulatory /
Security space
• Intermediaries / Digital
Exchanges / Clearing Houses
• Rise of Pure digital currencies like
"bit coins"
• Digital Currencies valuations &
‘minting’