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BLLA NEWS

Introducing the Boutique & Lifestyle Hotels Sentiment Survey 2014
BLLA



The Boutique & Lifestyle Lodging Association and consulting firm Bridge.Over Group are teaming up to uncover the perception of boutique and lifestyle hotel owners and managers across the world.

The Boutique Hotels Sentiment Survey 2014 will unearth the business perception, the key challenges and the area of focus of boutiques hotels across the world.

"We are pleased to have partnered with the Bridge.Over Group to provide not only our members, but also properties around the world that fit in the genre of independent or small brand boutique & lifestyle hotels, an updated view of our special, niche industry sector," stated Frances Kiradjian, Founder & CEO of BLLA. "Much has changed over the past couple years and it is important to give owners, investors and managers of these properties a true pulse of what is really happening out there."

Thanks to the wide hotel network of BLLA and the consulting experience of Bridge.Over Group, it is the first time that a study will provide market intelligence and performance benchmark about the boutique hotel sector.

"While a lot of data is available about branded chain hotels, there is nearly no benchmark when it comes to independent boutique and lifestyle hotels," says Youri Sawerschel, a strategy consultant at Bridge.Over Group.

Spanning a large range of topics such as strategic positioning, innovation, cost management, digital strategy, distribution, loyalty and development, the survey will give the chance for boutique & lifestyle hotels to understand, in a holistic manner, how they are doing compared to other similar properties in their category.

Key findings of the survey will be presented in exclusivity at the Boutique Lifestyle Leadership Symposium 2014 held in Las Vegas from the 17-19 September. Summary of the findings will be released in October in partnership with Hsyndicate. To attend the conference, go to: http://bllaevents.com/las-vegas-hospitality-conferences.

For more information about the 2014 Boutique Hotels Sentiment Survey, contact BLLA directly at +1-818-883-4363. If you are a boutique or lifestyle hotel, you may complete the Survey at this link: SENTIMENT SURVEY. Hotels providing their contact information will receive a complimentary copy of the Survey results.

Frances Kiradjian, Founder & CEO, The Boutique & Lifestyle Lodging Association (BLLA)
Youri Sawerschel, Strategy & Branding Consultant Bridge.Over Group
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Nominations are still open!
BLLA



NOMINATIONS ARE STILL OPEN! Submit a hotel, a hotelier or a person (hotels or suppliers) before Aug. 15!
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CONGRATULATIONS! to the winner of a free year of BLLA membership (from the Survey recently sent out to members only). Winner selected from a draw of respondents.
Rafael Sampaio, CEO, BR Hotels Ltd., Brazil


USA Computer Link joins forces with Ingram Micro Inc., SYNNEX Corporation, Tech Data Corporation and S.P. Richards Company
BLLA
BLLA member, Hoteliers Ink, has informed us that their parent company, USA Computer Link, has joined forces with Ingram Micro Inc., SYNNEX Corporation, Tech Data Corporation and S.P. Richards Company giving the industry a single source for computer technology and office supplies. Ingram Micro is the largest wholesale technology distributor and a global leader in supply-chain management and mobile device lifecycle services. SYNNEX Corporation, a Fortune 500 corporation, is a leading business process services company, servicing resellers and original equipment manufacturers, or OEMs, in multiple regions around the world. Tech Data Corporation is one of the world's largest distributors of IT products and services. S.P. Richards Company is North America's premier business products wholesaler. Congratulations Hoteliers Ink!
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INDUSTRY NEWS


Downtown Fort Worth, Texas', Ashton Hotel sold to Dallas real estate trust
Fort Worth Star-Telegram
The Ashton Hotel, a 39-room boutique hotel at the corner of Sixth and Main streets in downtown Fort Worth, Texas, has been sold to Dallas-based Ashford Hospitality Trust, which owns the nearby Hilton Hotel.
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Denver welcomes a new boutique hotel
Architectural Digest
Like other successful boutique hotels that have opened this year — the Ace-operated American Trade Hotel in Panama City; Providence, Rhode Island's the Dean — the most impressive thing about Denver's new Crawford Hotel may be the building itself: A Beaux Arts train station dating from 1880. Finding a way to retrofit a 112-room luxury boutique hotel inside such an iconic transit center, however, was no small feat.
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Japan's new cruise train is a luxury hotel on rails
The Verge
Japan is already a global leader in train technology, so it would only follow that they'd be lapping the rest of the world in train design, too. Already, the country has produced gorgeous fleets of luxury trains with chic, retro stylings.
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PRODUCT SHOWCASE
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Boutique, luxe hoteliers flocking to Miami Beach, Florida
Travel Weekly
As the luxury hotel market shows strong recovery in the post-recession years, Miami Beach is emerging as one of the top global destinations for hoteliers to either debut higher-end boutique brands or expand existing luxury badges.
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Luxury 50-room boutique hotel opens in Bend, Oregon
Portland Business Journal
Tetherow Resort has opened The Tetherow Lodges, a 50-room luxury boutique hotel in Central Oregon. The Bend project features nine different types of guest rooms, with floor plans of up to 550 square feet, overlook the Cascade Mountains.
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WHAT'S DEVELOPING


Fashion icon Coco Chanel's Highland love nest to become a boutique hotel
STV
VideoBriefA Highland mansion which became a romantic retreat for one of the world's most fashionable women and her royal lover is set to become a hotel. Rosehall Estate was home to Gabrielle "Coco" Chanel and the Duke of Westminster in the 1920s and 1930s.
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Boutique hotel planned for Lonnie's Western Room, Brass Stables site in Printers Alley, Tennessee
The Tennessean
VideoBriefAn investment partnership of well-known Nashville, Tennessee, businessmen has nearly an acre in the center of Printers Alley under contract with plans for a high-end boutique hotel.
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Peppers Hotels launches CBD boutique in Canberra, Australia
TravelDailyMedia
Peppers Gallery Hotel Canberra is an 80-room boutique hotel, formerly known as the Diament Hotel. Rooms are appointed with Bang and Olufsen plasma TVs, iPod docking stations, plunger coffee makers, free broadband access, and luxurious bathrooms with rain shower and marble vanity tops.
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Westin to operate luxury hotel in The Woodlands in Houston
Houston Chronicle
Starwood Hotels & Resorts Worldwide's Westin brand will operate a new luxury hotel planned for the commercial center of The Woodlands, according to an announcement recently. The project, announced earlier this year, will have 302 guestrooms, more than 15,000 square feet of meeting space, a 150-seat restaurant, an outdoor pool, workout studio and business center.
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AN EYE ON THE BIG BRANDS


Miami Beach, Florida, EDITION Hotel to open in November
SuperYachts.com
Located on 29th Street and Collin Avenue in Miami Beach, Florida, the new hotel features 294 guest rooms, suite and bungalows, including a lavish penthouse, plus 26 limited edition residences by British designer John Pawson.
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Boutique Marriott hotel due in Leveque Tower, Ohio
The Columbus Dispatch via Columbus CEO
A Marriott hotel will soon occupy about a quarter of the historic LeVeque Tower in Ohio. First Hospitality Group of Rosemont, Illinois, announced a joint venture with LeVeque owners Robert Meyers and Don Casto to create a 155-room hotel within the tower that will open in early 2015.
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INDUSTRY INSIGHT


J.D. Power survey: Hotel guest satisfaction highest since 2006
Los Angeles Times
Satisfaction with hotels has climbed to the highest level since 2006, with fewer guests choosing a hotel primarily on price and more making a choice based on online reviews, according to a survey released recently.
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EDITION Hotels early steps to build influence on Instagram
Skift
Marriott's partnership with boutique hotel pioneer Ian Schrager is called Edition Hotels has led to properties in London and Istanbul, and it is slated to open its third property in Miami this November.
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The secret to millennial loyalty? Service
Hotel News Now
Rick Garlick wants hoteliers to forget their predispositions about millennial travelers. Though long thought to be brand-agnostic, the cohort is proving to be quite the opposite. "Millennials are just as committed as anybody else," said the global travel and hospitality practice lead at J.D. Power, which released its "2014 North America hotel guest satisfaction index study."
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Hotels reward guests for Twitter, Facebook posts
USA TODAY
If you want to earn points toward a future stay at a hotel, try posting a photo of the hotel on Twitter, Facebook or Instagram. Hotels are increasingly expanding the ways guests can earn rewards beyond reserving a room. Now they are recognizing them for certain "behaviors."
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How to avoid lawsuits from tipped employees
Hotel News Now
Handling tipped employees and those who receive service charges or automatic gratuities has become a serious legal concern for hospitality employers. With the increase in costly private wage and hour lawsuits and the U.S. Department of Labor's beefed-up enforcement efforts, the hotel, restaurant and resort industries are prime targets for tipped employee violations.
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How best to battle against cybercriminals
Lodging
Hotels, the bad guys have their beady eyes on you. "The more credit cards you have, the more interesting you are to someone," says Suzanne Widup, senior analyst with Verizon's RISK team. "You have data that they want."
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Millennials seek more value from luxury hotels (4Hoteliers)
Boutique hotel headed for Cahuenga in the heart of Hollywood, California (Curbed Los Angeles)
1st luxury floating hotel sails into Yangon (Myanmar Times)
The ROI of free Wi-Fi (eHotelier)

Don't be left behind. Click here to see what else you missed.


 
On the Edge
Colby Horton, Vice President of Publishing, 469.420.2601
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Suzanne Mason, Travel and Hospitality Editor, 202.684.7177   
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Frances Kiradjian, BLLA Founder/Chair/Publisher, 818.883.4363

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